Latest News
‘Are AdWords advertisers about to get a lot more Quality Score reporting metrics?’ – Search Engine Land
Ginny Marvin says, “Quality Score reporting in the AdWords interface leaves much to be desired. Only the current Quality Score is available, and granular details are contained in individual pop-ups that make analysis cumbersome. That could be changing. Avner Pinchover shared a blog post on the Israel version of the Inside AdWords blog with Search... [Read more]
‘The B2B Outreach Strategy That Helped Us Win Our First 10 Customers’ – HubSpot
Janet Comenos says, “Early-stage companies often cast too wide a net when defining their target customer base. They believe the more prospects, the better — but pursuing the wrong types of prospects wastes precious time, cash, and sales resources. There’s a high opportunity cost to chasing someone who won’t buy (or buys and quickly... [Read more]
‘How One Man Grew His Social Media Brand to Reach Millions’ – Entrepreneur
Nathan Resnick says, “Building a massive online following as a blog or online publication in 2017 is a complicated task. There are tons of other people trying to do the same and there is a constant battle for attention. Combine that with the fact that truly original content is rare, as content creators increasingly lift and repurpose others’... [Read more]
‘Snapchat’s finally offering more location data to advertisers’ – Mashable
Kerry Flynn says, “Snap here. Snap there. Snap everywhere — especially in stores. Snapchat, the disappearing messaging turned mobile storytelling app, released a new ad product Wednesday that is a quick swipe at Facebook’s big offer to advertisers and retailers: online to offline conversions. That’s jargon for Snapchat’s... [Read more]
‘3 Reasons Why You Should Engage With Micro-Influencers’ – Entrepreneur
Pratik Dholakiya says, “Influencer marketing is not a new thing; it’s been a useful tool in advertising since the 1700s, when chinaware brands like Wedgewood used royal endorsements. From 1875 to the early 1900s, trading cards were used to sell products, and a picture of a celebrity would often be included in the packaging for collectors. American... [Read more]
‘How to Write Compelling Email Content Customers Want to Read’ – MarketingProfs
Laura Forer says, “As consumers, we’re often quick to delete emails that don’t seem relevant to us. So when we put on our marketer hats, we should be thinking about what our customers want to hear more than what our brands want to say. That may seem obvious, but writing compelling content is harder than it looks. Luckily, an infographic... [Read more]
‘7 Ways To Make Your Automated Emails Feel More Human’ – AWeber
Olivia Dello Buono says, “Marketing automation makes it a lot easier to engage and nurture your following. It also saves you a lot of time, which inherently saves you money and let’s you focus on the important aspects of running your business. I think it’s safe to say that automation is awesome. But that’s not to say that automation isn’t... [Read more]
Fake news : One of the Internet’s Biggest Problems
It ranks right up there with the Nigerian prince who wants to give you a share of the inheritance received as the result of a tragic death. Thousands of incorrect stories are available on the web. Pick a politician or a celebrity and you will find dozens of fake news stories about them. It’s easy to say, “Somebody ought to do something about... [Read more]
Apple extends its video editing product line.
Last week, Apple released a new mobile app, called Apple Clips. It was built from the ground up as a mobile app, making it easier to do your work on a mobile device than with earlier editing apps, including its earlier products Final Cut and iMovie. An article in TechCrunch comments, “Clips lets users cut together short videos and photos, add... [Read more]
‘The complete guide to optimizing content for SEO (with checklist)’ – Search Engine Land
Nate Dame says, “Effective content marketing is a vehicle for modern SEO. Just as wheels without an engine leaves you pedaling, content without an SEO strategy can’t keep up in a digital marketplace. And just like an engine with no wheels, SEO without content is a shiny machine that goes nowhere. Content needs SEO to stand out in the din of... [Read more]
‘5 Factors to Consider to Boost Your eCommerce Sales’ – Small Business Trends
William Johnson says, “After you get your eCommerce website live, it’s time to run into the serious business of selling your products. The two primary challenges which the website faces initially are: 1. How will people get to know about your website? 2. How to attract people to come to your website and make a final go with purchasing products... [Read more]
‘Snapchat will tell brands how many people saw their ads, then visited their stores, restaurants’ – Marketing Land
Tim Peterson says, “In the growing rivalry between Facebook Inc. and Snapchat’s parent company Snap Inc., Facebook’s strategy seems to be copying Snapchat’s product features, and Snap’s strategy seems to be copying Facebook’s business playbook. Less than a year after Facebook officially started measuring the brick-and-mortar traffic... [Read more]
