Ginny Marvin says, “Quality Score reporting in the AdWords interface leaves much to be desired. Only the current Quality Score is available, and granular details are contained in individual pop-ups that make analysis cumbersome. That could be changing.

Avner Pinchover shared a blog post on the Israel version of the Inside AdWords blog with Search Engine Land that describes a series of new columns of Quality Score metrics coming to the AdWords UI. It was posted back on March 10 and seems to have received little attention. It was removed for some reason yesterday. (The archive can be found here.) It’s not clear if it was posted in any other markets. We’ve reached out to Google to ask why it was pulled and will update here if and when we receive any answers. That said, I am willing to bet we will see these updates in the near future. The date in one of the image files indicates this post has been in the works since at least December.

With the changes, advertisers could soon see a new section of Quality Score metrics available in their AdWords accounts. The update would include seven new data points for analysis”.

Are AdWords advertisers about to get a lot more Quality Score reporting metrics?

Search Engine Land

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