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Rieva Lesonky says, “Positive emotions are vital to a good retail customer experience. But how can you ensure customers have a positive experience in your store? The Power of Emotion and Personalization, a survey of more than 20,000 people by InMoment, has some guidance about what emotions matter most to customer loyalty. Emotion has become the... [Read more]

Clare McDermott says, “We all have those go-to apps or tools. You know, those icons you instinctively tap and that frustrate you when they’re switched to a different position on the page. Or those sites you don’t even need to bookmark because they pop up when you type the first letter in the address bar. I appreciate learning what others... [Read more]

Ginny Marvin says, “Last summer, Google began a test showing business names in the headlines of call-only ads after the phone number. The change led to better conversion outcomes, and Google is now rolling it out of testing globally. This was one of several announcements made around call-only ads and call extensions Google made on Wednesday. Account-level... [Read more]

Melissa Parrish says, “In 2016, we learned a lot about how complicated it is to gather and interpret data that will help brands uncover people’s motivations, interests and behaviors. At Consumer Marketing in NYC next month, we’ll be taking these topics head-on, trying to understand how far data can go to helping us understand and... [Read more]

Irina Nica says, “Sales has traditionally been a male-dominated environment, but over the last few decades, more and more women have entered this career and thrived. As we celebrate International Women’s Day events at our offices across the world, we wanted to take a moment to shine a light on the amazing, smart, savvy women in sales. Together... [Read more]

Barry Feldman says, “You’re driving. You need to know what speed you’re traveling at, how many miles you’ve traveled, how much gas remains in the tank, and what temperature your engine is running at. Now imagine how much it’d slow you down to go to four separate places to get that information. You’d have to stop... [Read more]

Dominic Powell says, “For businesses wanting to know how to best market themselves on LinkedIn, now you can get advice straight from the horse’s mouth. LinkedIn has released an ebook about marketing on the platform, called “The Secret Sauce”, and LinkedIn expert John Nemo has sat down and dissected the ebook to uncover some helpful tips. “Long... [Read more]

Antony Maina says, “Hashtags can be a great tool for organizing tweets, joining conversations and promoting your business. They are also a great way to get your content and brand in front of new audiences. While trending hashtags keeping on changing all the time, there are some that tend to trend consistently for each day of the week. Popular... [Read more]

Olivia Dello Buono says, “Yes, we talk a lot about email around here. Tons, in fact. But let’s get rid of that word for a second and remember what an email really is: communication. “Email is still the most personal form of digital marketing,” says Nick Westergaard, founder of Brand Driven Digital. “Social media comes and goes. If we’re... [Read more]

The Entrepreneurs HQ team has hand-picked 30+ world class entrepreneurs and marketing automation experts to share with you what’s working now at the Marketing Automation Success Summit. These speakers represent some of the sharpest marketing automation and business minds on the planet. These speakers have been featured in major publications such as... [Read more]

Tom Brant says, “In its quest to index the internet, Google’s search engine has come across quite a few questionable websites. That content occasionally shows up at the top of the search results as an embarrassing example of how its algorithms can’t always discern the truth. Google “Why are fire trucks red?” for instance,... [Read more]

Alex Jasin says, “Forty years ago, building a brand meant coining a clever slogan, having slick graphics, and buying tons of ads on TV for everyone to watch. This method still works today, but not nearly as well as it did back in the good old “Mad Men” days. The world is much more fragmented, and it’s become harder to build awareness... [Read more]