Latest News

Beth Worthy says, “Content marketing, social media marketing and reputation management are the cornerstones of any successful business. Big brands are successfully using these techniques to subtly and explicitly build their brand and pass their message to their prospects. If you are running a small business, you may not have a large marketing... [Read more]

Rose Leadem says, “Customer service can make or break your business. That’s why it’s more important than ever to make sure your company is providing the best experiences for its customers. And a great way to do this is through social media. Today, many consumers take to social media to express their views about a brand or seek help about... [Read more]

Lisa Murton Beets says, “Too many B2B enterprise marketers are focusing on their brand rather than their audience while creating content. That’s one of the key findings in our new research report, B2B Enterprise Content Marketing 2017: Benchmarks, Budgets, and Trends—North America sponsored by KnowledgeVision. Let’s take a look at the actual... [Read more]

Emma Hichliffe says, “Google’s own version of LinkedIn — or maybe Greenhouse? or Jobvite? — is almost here. The tech company debuted a new sign-in page for Google Hire, an as-yet-unspecified service that’s part of the jobs/career space. According to a report in Axios, the program will be a job applicant tracking system, most similar... [Read more]

Small Business Editor says, “Want to make more sales? Small business events can help you give your sales numbers a boost. But those events don’t have to be expensive or inconvenient. Sales World is one great option for entrepreneurs who want to increase sales without traveling to a lengthy or expensive conference. The event takes place in November... [Read more]

SC team says, “A common complaint amid SME owners is  they don’t have time, or the inclination, to stay across the finances of their business. Typically they’ll keep an eye on the cash at bank and perhaps watch the invoicing going out, but they won’t be looking at the broader picture, nor will they be running budgets and forecasting the... [Read more]

Debby  Carreau says, “Most business leaders leave money on the table by remaining invisible. They have zero social media presence and the remaining CEOs are just on LinkedIn. It’s simple: If you want to be rich, you can’t ignore potential revenue streams. If your company is on social media, then you need to be, too. Having a presence... [Read more]

Blaire Nicole says, “It’s no secret that improving your customer experience game can help you reduce turnover and raise revenues. When it comes to the customer relationship, most businesses fall into one of two categories: transactional or experiential. Transactional customer relationships are nothing more than the exchange of money for products... [Read more]

Joshua Sophy says, “Don’t make the mistake of rushing creation of your eCommerce website believing speed is all that matters when trying to get your products to buyers.. It turns out your rush job is likely going to lead to more skeptical customers than happy ones, according to new data from Vistaprint. Vistaprint (NASDAQ:CMPR) conducted a... [Read more]

Jason Parks says, “Effort is important, but knowing where to make an effort makes all the difference. I’ve helped hundreds of local business owners bolster their SEO. In many instances, entrepreneurs have solicited my business after unsuccessfully trying to boost their own SEO for years. The issue isn’t that they are lacking effort, it is... [Read more]

Janet Driscoll Miller says, “Like any marketing channel, SEO is an investment. Whether you’re using in-house resources or hiring an agency to do the work, SEO isn’t free. To make the most of your SEO time (and perhaps direct financial) investment, it’s helpful to have an SEO strategy established to be your road map for execution. However,... [Read more]

Earlier this week, Jai Sharma released Shot Messenger, a major tool in your Facebook toolbox. Sharma makes a bold statement about his new software: You can “broadcast personal messages to the entire connected audience of your Fb pages right inside their Fb messenger to engage with them personally, in 1 click with 100% open rate guaranteed.” If... [Read more]