Latest News

Michael Pici says, “When LinkedIn was still new, some salespeople might have been seen decent results even with boilerplate, generic LinkedIn messages. In 2017, however, sending a spammy sales InMail definitely won’t win you responses — let alone new business. To prospect effectively on LinkedIn, you need to craft engaging, creative messages... [Read more]

Dale Lowell says, “AI gets a bad wrap. For the most part conversations on the topic tend to revolve around loss of jobs and the redundancy of human labour. The Sunday Times has even gone as far as producing a list of the jobs most likely to become automatised in the coming years due to artificial intelligence. While some jobs are at a higher... [Read more]

Kristina Kledzik says, “A few weeks ago, rankings for pages on a key section of my site dropped an average of a full position in one day. I’ve been an SEO for 7 years now, but I still ran around like a chicken with my head cut off, panicked that I wouldn’t be able to figure out my mistake. There are so many things that could’ve gone wrong:... [Read more]

Jacob Warwick says, “Most content marketers strive to create content that not only speaks directly to their target audience but also compels that audience to take desirable actions with the marketer’s business or brand. That sounds terrific in theory, but producing such content is easier said than done; there simply isn’t a template... [Read more]

Rieva Lesonky says, “Positive emotions are vital to a good retail customer experience. But how can you ensure customers have a positive experience in your store? The Power of Emotion and Personalization, a survey of more than 20,000 people by InMoment, has some guidance about what emotions matter most to customer loyalty. Emotion has become the... [Read more]

Clare McDermott says, “We all have those go-to apps or tools. You know, those icons you instinctively tap and that frustrate you when they’re switched to a different position on the page. Or those sites you don’t even need to bookmark because they pop up when you type the first letter in the address bar. I appreciate learning what others... [Read more]

Ginny Marvin says, “Last summer, Google began a test showing business names in the headlines of call-only ads after the phone number. The change led to better conversion outcomes, and Google is now rolling it out of testing globally. This was one of several announcements made around call-only ads and call extensions Google made on Wednesday. Account-level... [Read more]

Melissa Parrish says, “In 2016, we learned a lot about how complicated it is to gather and interpret data that will help brands uncover people’s motivations, interests and behaviors. At Consumer Marketing in NYC next month, we’ll be taking these topics head-on, trying to understand how far data can go to helping us understand and... [Read more]

Irina Nica says, “Sales has traditionally been a male-dominated environment, but over the last few decades, more and more women have entered this career and thrived. As we celebrate International Women’s Day events at our offices across the world, we wanted to take a moment to shine a light on the amazing, smart, savvy women in sales. Together... [Read more]

Barry Feldman says, “You’re driving. You need to know what speed you’re traveling at, how many miles you’ve traveled, how much gas remains in the tank, and what temperature your engine is running at. Now imagine how much it’d slow you down to go to four separate places to get that information. You’d have to stop... [Read more]

Dominic Powell says, “For businesses wanting to know how to best market themselves on LinkedIn, now you can get advice straight from the horse’s mouth. LinkedIn has released an ebook about marketing on the platform, called “The Secret Sauce”, and LinkedIn expert John Nemo has sat down and dissected the ebook to uncover some helpful tips. “Long... [Read more]

Antony Maina says, “Hashtags can be a great tool for organizing tweets, joining conversations and promoting your business. They are also a great way to get your content and brand in front of new audiences. While trending hashtags keeping on changing all the time, there are some that tend to trend consistently for each day of the week. Popular... [Read more]