Last week, Apple released a new mobile app, called Apple Clips. It was built from the ground up as a mobile app, making it easier to do your work on a mobile device than with earlier editing apps, including its earlier products Final Cut and iMovie.

An article in TechCrunch comments, “Clips lets users cut together short videos and photos, add filters, emojis and music and send them out into the world — albeit without a standalone social network attached.…
Clips does offer a super simple way to pull together videos and images into a single cohesive package you can fire off across a slew of media accounts (and most importantly, for Apple, Messages), leveraging the company’s existing editing software in the process.”

In this light, Clips is competing with more than Apple’s own products. It is also targeting Instagram and SnapChat.

Read more about Apple Chat in these articles:
Apple’s Clips app is social video editing that’s simple to a fault
Apple Clips scored up to 1 million downloads in its first 4 days