‘Brands On Social Crisis: “The Sky Is Falling!”‘ – Forrester
Jessica Liu says, “Much ink has been spilled over United Airlines’ latest public incident and social media’s role in rapidly spreading video of a passenger being dragged off an airplane. Today’s consumers are more polarized than ever and increasingly expressing their opinions and showing their own values in the way they spend their money. Brands worry about making missteps on social media and falling out of favor, prompting them to ask: “How can my brand respond to a social crisis?” In reality, the question they should be asking is: “How can my brand plan for any social crisis so that when it hits, our response is clear and automatic?”
- Let your brand pillars be your guide. Your brand’s values should be the foundation for how your brand behaves in all situations, including on social media. Sure, brand values can be malleable but they should be strong enough to prepare you for worst-case scenarios”.
Brands On Social Crisis: “The Sky Is Falling!”
The Science of Copywriting: Psychological Principles that Drive Conversions [Video]
HubSpot has published a new video ‘The Science of Copywriting: Psychological Principles that Drive Conversions’ featuring useful strategies to build a high-converting homepage for your website. The HubSpot team says, “Good copy turns words into money. Here are some of the best practices you can start using straight away to convert more customers and win […]
How to start using TikTok Ads to supercharge your e-commerce business [Video]
Neil Patel has published a new video ‘How to start using TikTok Ads to supercharge your e-commerce business’ explaining how TikTok can power your marketing. He says, “Today I’m going to show you how to start using TikTok ads to supercharge your e-commerce business. These are the must-dos when you’re first starting with TikTok Ads.” […]
YouTube Ad Strategy: A New Way to Grow Your Leads and Sales [Podcast]
Social Media Examiner has published the latest episode of the Social Media Marketing Podcast ‘YouTube Ad Strategy: A New Way to Grow Your Leads and Sales’ featuring Tom Breeze. The SME team says, “Want more customers? Wondering how to create YouTube ad content that qualifies viewers before they click through to your website? Discover a […]
SEJ on How Gen Z Are Using Social Media
By discovering the social media habits of your target audience, you can craft campaigns that appeal to them. Search Engine Journal contributor Chelsea Alves has published an article highlighting the social media usage pattern of the Gen Z. She says, “Born between 1997 and 2012, Generation Z (Gen Z) are the first generation to have […]
Comments are closed.