Latest News
‘New, unconfirmed Google ranking update ‘Fred’ shakes the SEO world’ – Search Engine Land
Barry Schwartz says, “Since yesterday morning, the SEO industry has been watching an unconfirmed Google ranking update that seems to target more of the link quality aspects of the overall algorithm. Many are calling this the Fred Update, a name we’re also adopting. That came from Google’s Gary Illyes, who has jokingly suggested that all updates... [Read more]
‘Why You’re Not Getting Customers From Social Media’ – Entrepreneur
Karen Tiber Leland says, ““I’ve got 10,000 likes on my Facebook page,” proudly proclaimed the business owner sitting next to me at the conference lunch I was speaking at. Not a bad start, but as it turns out, not nearly sufficient to translate into sales. A recent study soon to be featured in the Journal of Marketing Research explores what... [Read more]
‘Making complementary media strategies work: The recipe for cross-channel attribution’ – Martech Today
Kevin O’Reilly says, “While much has been said about complementary media strategies, the secret to making it truly work is cross-channel attribution. And to make cross-channel attribution successful, marketers must think about two things: 1) the technology used to make it happen; and 2) the role of business-critical elements (media, marketing... [Read more]
‘How to Create Professional Video Ads with Zero Knowhow’ – Small Business Trends
Itai Elizur says, “Marketing is currently undergoing a significant facelift. As traditional mediums like radio and magazine ads begin to die alongside digital strategies like banner ads, tactics such as advocacy and influencer marketing are filling the void left behind by these withering relics. In addition to the soaring popularity of these newer... [Read more]
‘Customer Success Should Be A Team Sport’ – Forrester
Kate Leggett says, “Customers hold the power in their relationships with businesses. Today, it’s not enough for businesses to deliver products. Customers expect them to deliver outcomes and success. To do this, businesses must understand who the customer is, what their pain points are in achieving their business goals, and must help them... [Read more]
‘Another Day, Another Attempt to Unseat Snapchat: Facebook Unveils Messenger Day’ – HubSpot
Sophia Bernazzani says, ““If you can’t beat ‘em, join ‘em.” This is a lesson Facebook has perfected over the last year as it continues to launch products to compete with Snapchat, the app it tried and failed to purchase back in 2013. The battle over the disappearing social media story continued yesterday with Facebook’s launch of Messenger... [Read more]
‘Localizing Your Website Can Help You Win Customers’ – MarketingProfs
Laura Forer says, “If you’re doing business internationally, it’s important for your website to be available in local languages, according to an infographic released by Day Translations. Some 70% of the world doesn’t speak English, yet 57% of websites contain only English content, the infographic states. That can be a problem,... [Read more]
‘Conversion Optimization: How to reduce friction and anxiety in a checkout process you don’t control’ – MarketingExperiments
Daniel Burstein says, “Engaging in conversion optimization requires making a modification of some sort to improve conversion. But, what if there are steps in your customers’ buying journey that you can’t control? For example, we often hear from marketers that they don’t really have the time or resources to change their shopping cart in significant... [Read more]
‘Customer-First Marketing: The argument for sending your customers non-transactional emails in two case studies’ – MarketingSherpa
Courtney Eckerle says, “In a 2016 MarketingSherpa study, we split 2,400 consumers into two groups. We asked half of the respondents to name a company they were satisfied with, and we asked the other 1,200 to name a company they were unsatisfied with. The most popular response from satisfied customers — 42% of respondents — said that their... [Read more]
‘Why email is taking center stage in marketing innovation’ – Marketing Land
Jason Warnock says, “Most marketers plan to maintain or increase their investments in marketing innovation this year. But here’s the catch: They’re hedging their bets by expanding innovation in reliable channels like email rather than rolling the dice on unproven marketing tactics. Email marketing is a prime target for innovation in 2017 Marketing... [Read more]
‘A technical argument for quality content’ – Search Engine Land
Dave Davies says, “Those who know me know that I’m primarily a technical SEO. I like on-site content optimization to be sure, but I like what I can measure — and now that keyword densities are mostly gone, I find it slightly less rewarding during the process (though equally rewarding via the outcome). For this reason, I’ve never been a huge... [Read more]
‘Why You Need To Attend Consumer Marketing Forum 2017’ – Forrester
Carlton Doty says, “To be blunt, if you miss this event, you’ll be sorry. Sure there are loads of marketing conferences out there, but Forrester’s Forums clear the clutter and help you focus on the issues that matter most to your success. Last year, we told you that we’re in a post-digital world now, and that marketing must adapt to... [Read more]
