Latest News
‘7 Ways To Keep Your Startup Marketing Lean’ – ReadWrite
Stephen Moyers says, “If you’ve recently launched a startup, you know your brand needs as much exposure as possible.2 When you don’t have much capital to work with, however, you may require a more cost-effective strategy. Luckily, digital marketing is highly scalable. You can start working on effective, goal-producing activities right now,... [Read more]
‘How travel brands are capitalising on YouTube adventure search trend’ – EConsultancy
Nikki Gilliland says, “A new report by Hitwise has highlighted how travellers are increasingly searching for videos related to adventure destinations on social media. For travel brands, this means greater opportunity to engage and capture consumer interest. Here are some key insights from the research, along with a few examples of brands driving... [Read more]
‘How to Build a Smart Yet Simple Social Media Marketing Plan’ – CMI
Jodi Harris says, “One of the core tasks involved in documenting your content marketing strategy is to develop your social media marketing plan, also known as your channel plan. This plan details where you will distribute your content and what you can expect to achieve by doing so. Many brands mistakenly assume that they need to post their content... [Read more]
‘New, unconfirmed Google ranking update ‘Fred’ shakes the SEO world’ – Search Engine Land
Barry Schwartz says, “Since yesterday morning, the SEO industry has been watching an unconfirmed Google ranking update that seems to target more of the link quality aspects of the overall algorithm. Many are calling this the Fred Update, a name we’re also adopting. That came from Google’s Gary Illyes, who has jokingly suggested that all updates... [Read more]
‘Why You’re Not Getting Customers From Social Media’ – Entrepreneur
Karen Tiber Leland says, ““I’ve got 10,000 likes on my Facebook page,” proudly proclaimed the business owner sitting next to me at the conference lunch I was speaking at. Not a bad start, but as it turns out, not nearly sufficient to translate into sales. A recent study soon to be featured in the Journal of Marketing Research explores what... [Read more]
‘Making complementary media strategies work: The recipe for cross-channel attribution’ – Martech Today
Kevin O’Reilly says, “While much has been said about complementary media strategies, the secret to making it truly work is cross-channel attribution. And to make cross-channel attribution successful, marketers must think about two things: 1) the technology used to make it happen; and 2) the role of business-critical elements (media, marketing... [Read more]
‘How to Create Professional Video Ads with Zero Knowhow’ – Small Business Trends
Itai Elizur says, “Marketing is currently undergoing a significant facelift. As traditional mediums like radio and magazine ads begin to die alongside digital strategies like banner ads, tactics such as advocacy and influencer marketing are filling the void left behind by these withering relics. In addition to the soaring popularity of these newer... [Read more]
‘Customer Success Should Be A Team Sport’ – Forrester
Kate Leggett says, “Customers hold the power in their relationships with businesses. Today, it’s not enough for businesses to deliver products. Customers expect them to deliver outcomes and success. To do this, businesses must understand who the customer is, what their pain points are in achieving their business goals, and must help them... [Read more]
‘Another Day, Another Attempt to Unseat Snapchat: Facebook Unveils Messenger Day’ – HubSpot
Sophia Bernazzani says, ““If you can’t beat ‘em, join ‘em.” This is a lesson Facebook has perfected over the last year as it continues to launch products to compete with Snapchat, the app it tried and failed to purchase back in 2013. The battle over the disappearing social media story continued yesterday with Facebook’s launch of Messenger... [Read more]
‘Localizing Your Website Can Help You Win Customers’ – MarketingProfs
Laura Forer says, “If you’re doing business internationally, it’s important for your website to be available in local languages, according to an infographic released by Day Translations. Some 70% of the world doesn’t speak English, yet 57% of websites contain only English content, the infographic states. That can be a problem,... [Read more]
‘Conversion Optimization: How to reduce friction and anxiety in a checkout process you don’t control’ – MarketingExperiments
Daniel Burstein says, “Engaging in conversion optimization requires making a modification of some sort to improve conversion. But, what if there are steps in your customers’ buying journey that you can’t control? For example, we often hear from marketers that they don’t really have the time or resources to change their shopping cart in significant... [Read more]
‘Customer-First Marketing: The argument for sending your customers non-transactional emails in two case studies’ – MarketingSherpa
Courtney Eckerle says, “In a 2016 MarketingSherpa study, we split 2,400 consumers into two groups. We asked half of the respondents to name a company they were satisfied with, and we asked the other 1,200 to name a company they were unsatisfied with. The most popular response from satisfied customers — 42% of respondents — said that their... [Read more]
