Ginny Marvin says, “Google is bringing information about local advertisers to a new display ad format on the Google Display Network. The new location extension ads rolled out in AdWords on Tuesday.

The ads may include photos, store location and business hours, as shown in the example below. The ad for a local bakery below could show to a user who is reading a cooking blog, for example.

Google says that in testing, 60 percent of clicks on the extension info were to get directions or more information about a store location.

Dynamic converting, setting up or opting out

Advertisers can create these ads on their own, but note that text, responsive and 300×250 image ads, in particular, might be dynamically converted to the new location extension format unless advertisers opt out”.

New location extension ad format now live on Google Display Network

Marketing Land

Sharing is caring