Instagram currently has more than 700 million users and most of them are in the age group of 18-29. According to Pew Internet, 32% of teenagers consider Instagram to be the most important social network.

These statistics are sufficient to consider Instagram as one of the channels to earn your marketing revenues. has published a guide to Instagram Analytics covernig up metrics, insights, tools and tips.

This guide covers the following and more:

  • 28 Instagram metrics and insights to measure and improve your performance
  • Instagram insights and 10 other free Instagram analytics tools
  • How we track our Instagram performance at Buffer
  • How to act on your Instagram insights.

Alfred Lua says, “With Instagram analytics, you can obtain a ton of valuable datathe  and information to understand how your brand is performing on Instagram and how you can improve your results.

In this guide, we’ll go through everything about Instagram analytics — from what metrics and insights are available to how to get all them for free to what you can do with them to boost your Instagram marketing”.

Entrepreneur’s Guide to Instagram Analytics: Metrics, Insights, Tools and Tips

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