Online commerce is taking leaps with the social media networking tools. Marketers have considered the social media rightly and are giving it ample importance to build their businesses.

In online marketing, analytics plays the key role which incorporates the customer’s journey before making a purchase and even after the purchase.

Marketing Land’s Ben Cockerell has shared three ways marketers can measure people’s purchase intent using social media analytics.

Cockerell says, “Most consumers — myself included — do not go straight to a brand’s website when evaluating a big purchase. We do research, online and offline. We may go to the store to try out the product, ask for friends’ recommendations or read product reviews.

And millions of consumers are talking about each step of their shopping experience on social channels. This is why social media analysis is necessary for brands to quantify purchase intent”.

Three Ways Social Media Analytics Can Help You Measure Social Shopping Intent

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