‘Is a second Facebook News Feed in the works? What you need to know’ – EConsultancy
Patricio Robles says, “Facebook is reportedly experimenting with a second News Feed that would display content from sources users have’t Liked or followed.
As detailed by TechCrunch, users of the social network’s iOS and Android apps have reported seeing a rocket ship icon under which content that Facebook thinks might be of interest is displayed.
Here’s what you need to know.
Facebook has acknowleged that it’s testing a new feature
According to Facebook, “We are testing a complementary feed of popular articles, videos, and photos, customized for each person based on content that might be interesting to them. We’ve heard from people that they want an easy way to explore new content they haven’t connected with yet.”
The rationale behind a second News Feed isn’t hard to grasp: despite its continued popularity and growth, Facebook is reportedly trying to keep user engagement up. According to internal documents that were leaked last year, the company is apparently concerned that its users are sharing fewer personal updates”.
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