Content creation requires a vision and creativity. It is very important to project the most important and useful detail to your audiences when you publish a piece online.

Entrepreneur columnist Steve Lazuka has shared a  seven-step content creation checklist.

Lazuka says, “Content development is an art. It’s a lot more than starting with a topic, writing down some words and hitting publish. When writers start out developing a new piece of content, it’s a process.

In order to help you to create your own digital content, we’ve written out this process, step-by-step.

1. Start with an idea.

Each and every piece of content starts with an idea. Whether it’s an abstract thought that we need to turn into something concrete, a keyword, a topic or a pre-written headline, we need to have some sort of idea to start with.

Whether you’re writing your own content, or prepping topics for a copywriter, we have a few tips for gathering a long list of ideas. First of all, take a look at your website’s analytics and find your highest ranking search terms. Those are ideas. Find your lowest ranking search terms (that are still relevant to your business/industry.) Those are ideas, because you want to rank higher for those terms. Start typing in keywords for your industry into Google and let its autofill feature give you even more ideas”.

Content Creation Checklist: 7 Steps to Get You Started

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