Social media advertising has extended its reach widely. B2B and B2C are the domains covered by this. It avails multiple ways to marketers for reaching out prospective clients.

Marketing Land’s Brad O’Brien has shared five tips to utilize social advertising approach for boosting the B2B and B2C performance.

Advising marketers to design people-based advertising, O’Brien says, “A core draw of social advertising for B2C and B2B advertisers is its near-unmatched ability to execute “people-based advertising.” Essentially, your first-party data is leveraged to match and message to real people across platforms and devices. This marks an advantage over cookies, which can expire, be cleared and have poor mobile reliability.

In addition to reaching known customers and prospects directly, most social ad platforms allow you to create lookalikes from these segments. Lookalike modeling uses hundreds, often thousands, of online and offline signals to find other users that act just like your customers. This is a powerful acquisition tactic that has attracted the attention of advertisers”.

B2B vs. B2C: What’s the social strategy?