Learn how to deliver data-driven web design to clients with this ebook
HubSpot has released an ebook titled
David Boroi says, “As a part of implementing continuous improvement cycles within an optimization program, agencies must leverage data to make informed decisions around website development efforts. This data is often acquired by research methods such as user testing, A/B and multivariate testing, session replays, optimization-focused analytics reports, usability reviews, or on-page surveys.
During a testing period, agencies can present the results of specific optimizations made to a website around increases to both unit and top-level goals such as revenue, leads generated, average order value, completed purchases, and more. Previously, if done at all, traditional web design and development projects may have been evaluated against site-wide metrics, which are often less reliable given the number of variables impacting results.
By using these approaches in an optimization program to test design variations against a control, agencies can more definitively show the impact around web design and development efforts. And because optimization services rely on data, agencies get quicker client buy-in, and reduce the inefficiency of back-and-forth decision-making on design choices”.
HubSpot’s Website Launch Checklist
Creating and launching a website is a complex task. There are so many things that are easily overlooked, like a broken link or a misspelled word. HubSpot contributor Shanna Kurpe has published an article highlighting 80 things to check before, during, and after launching a website. She says, “Whether this is your first website that […]
What is a Dofollow Link? [HubSpot]
HubSpot has published an in-depth article on ‘What is a Dofollow Link?’. The HubSpot team says, “PageRank is effectively a weighted score that uses links to assign points — the more points, the better your site rank, and the better your SEO. Often referred to as “link juice” by online marketing professionals because of their […]
How To Tell If You Need a New Website… And What To Do About It, November 5 [Webinar]
A well-designed and responsive website plays a vital role in growing your business. By keeping it up to date, you can continue to receive more and more visitors. Exposure Ninja is hosting a webinar ‘How To Tell If You Need a New Website…And What To Do About It’ on Tuesday, November 5, 2020. Tim Cameron […]
How To Tell If You Need a New Website… And What To Do About It, November 5 [Webinar]
A well-designed and responsive website plays a vital role in growing your business. By keeping it up to date, you can continue to receive more and more visitors. Exposure Ninja is hosting a webinar ‘How To Tell If You Need a New Website…And What To Do About It’ on Tuesday, November 5, 2020. Tim Cameron […]
Comments are closed.
