More and more brands have started using chatbots for marketing their products and services over the social media. The chatbots help them increase customer engagement.

Murray Newlands of Entrepreneur has shared four examples of brands useing chatbots for markeitng.

On how bots are used for brand awareness, Newlands says, “For brand awareness, game developer Activision crafted a brand awareness campaign in advance of the launch of one of their most popular titles, Call of Duty. In the first 24 hours of launching a bot for Messenger in the voice of one of the Call of Duty core characters, they saw about 6 million messages sent back and forth to actually retrieve an unlock code for the trailer that they released. Similarly, Absolut Vodka used Messenger to extend a campaign they were conducting in other channels to help drive people to try their latest products by providing an offer to get a free drink at a nearby bar. They saw 2X increase in conversion on Messenger, as opposed to other channels, which makes sense because people are out and about, and Messenger is great platform as they have it on their phones”.

4 Ways These Brands Are Driving Big Results Using Bots for Messenger

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