The web is after video today and apart from video pictures matter. And when it comes to pictures  – it is all about Pinterest.

Econsultancy’s Nikki Gilliland has shared examples of six brands who have explored great Pinterest strategies for their marketing needs.

Gilliland says, “Last month Pinterest was valued at $12.3bn, and it’s predicted to generate more than $500m in revenue by the end of this year. This is mainly thanks to the platform’s growing potential for advertising, with new visual discovery tools and shoppable content driving interest. In turn, many brands are also starting to take the platform more seriously.

So, what makes an effective Pinterest strategy, and which brands are succeeding on the platform? Here’s just six examples.

1. Whole Foods – Communicating a lifestyle

Whole Foods was one of the first brands to truly understand the potential of a presence on Pinterest, capitalising on its highly visual nature early on. Since it first launched on the platform in 2011, it has gone on to attract more than 327,000 followers”.

Six consumer brands with picture-perfect Pinterest strategies

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