With right data you can marke correct marketing decisions and help your organization grow along with your marketing success.

Business.com writer Jasmine Morgan has shared seven tips to help marketers enhance their marketing with the use of data.

Morgan says, “Let’s explore the seven most common techniques in predictive analysis with associated marketing applications.

1. Data visualization

The first and easiest step in using predictive analytics for marketing is getting accustomed to data by creating visual representations. This approach requires almost no technical knowledge; a simple spreadsheet program will be enough. People understand and can react faster to visual representations of information. In a marketing context, this approach is valuable for studying client demographics, deciding between multiple product types or looking at the most profitable regions for distribution. Any data initiative should use visualization as a primary and powerful tool, since it can uncover relations in the sets, groups and untapped potential”.

Data Science for Marketers

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