With evolving mobile technologies and increasing adoption of the mobile devices, SEO too is going mobile. You need to create pages which fit into the mobile-first index.

In the similar lines, your content also should be such that fits into the mobile-first index. To help marketers learn how to craft such content, Search Engine Land’s Patrick Stox has published a short guide.

Stox says, “Face it: You’re not a literary author, and people aren’t hanging on to every word you write. Don’t get me wrong, it’s great to have comprehensive information on a web page, but users also don’t want to scroll forever — especially on mobile.

Content on mobile needs to make it easier for users to get to the main points without cutting out the content, as users might want to dig into the details more at times. More than ever, the structure of your content is important, and your content needs to be navigable, skimmable and digestible.

Table of contents

A table of contents is a great way to show how you have organized your content, and combined with HTML bookmarks, it allows users to quickly jump to sections of a page that may interest them. For instance, my table of contents for this article would be:

Table of contents
HTML headings
Expandable content

Designing content for the mobile-first index

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