Observe these examples to improve your testimonial pages
Customer testimonials help you influence more people since it is an authentic piece that speaks for you. Well-designed testimonial pages can speak even better for you and your brand.
HubSpot columnist Lindsay Kolowich has shared nine examples of impactful testimonial pages.
Kolowich says, “When potential customers are researching you online, they’re getting to know you by way of the content of your website. Understandably, many of them might be skeptical or hesitant to trust you right away.
To prove the value of what you have to offer, why not let your happy customers do the talking?
Your testimonial page serves as a platform to show off how others have benefited from your product or service, making it a powerful tool for establishing trust and encouraging potential buyers to take action. Plus, having a testimonial page serves as yet another indexed page on your website containing content covering product features, pain points, and keywords you’re trying to rank for.
Codecademy has nailed down the testimonials section of their website, which they call “Codecademy Stories.” They’ve even included a few customer quotes (along with pictures, names, and locations) right on their homepage above a link to the testimonial page”.
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