Video plays an important role in enhancing our marketing efforts. But by some video is used to generate some clicks and get a few visits to their website.

To penalize such publishers, Facebook has announced a new policy which will limit the spread of stories in news feed that feature video play buttons embedded in their imagery.

Facebook’s Baraa Hamodi says, “People want to see accurate information on Facebook, and so do we. When people click on an image in their News Feed featuring a play button, they expect a video to start playing. Spammers often use fake play buttons to trick people into clicking links to low quality websites.

Similarly, these deceptive spammers also use static images disguised as videos to trick people into clicking on a low quality experience. To limit this, during the coming weeks we will begin demoting stories that feature fake video play buttons and static images disguised as videos in News Feed”.

News Feed FYI: Taking Action Against Video Clickbait

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