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Content Marketing Institute is hosting a webinar on ’30 Essential Tips to Document Your Content Marketing Workflow’ on Wednesday, June 14 at 2.00 pm EDT. This webinar attendees will learn the best practices for documenting a workflow to successfully execute a content marketing strategy. Webinar speakers Heather Hurst, Director, Corporate... [Read more]

Focus on user experience (UX) is growing worldwide. It is evolving even more in 2017 which is an opportunity for organizations and marketers for bringing in a mindset shift. Today marketers are facing several challenges in the implementation of a good UX experience. Econsultancy’s Ben Davis has listed 14 reasons businesses are failing in creating good... [Read more]

The paid search targeting is growing. According to Merkle’s Digital Marketing Report for Q1 2017, spending on Google AdWords increased 21% year over year in Q1 2017, up from 19% in Q4 2016. MOZ writer Kirk Williams has published an article analyzing the impact of paid search audiences on keyword targeting. On popularity of audience targeting, Williams... [Read more]

Google’s Director of Marketing for Performance Ads, Matt Lawson has published an article address the four things marketers should know about the future of marketing. The article states that 20% of searches on Google app are now by voice and “for every second delay in mobile page load, conversions can fall by up to 20%”. In February... [Read more]

Kissmetrics is hosting a webinar on ‘Be engaging: See how we drive engagement to increase conversion rates’ on Thursday, June 1 at 10.00 am PT. This webinar will focus on importance of engaging prospects and customers with timely, relevant content and features. Webinar speakers Brian Kelly, CEO, Kissmetrics Andrew Wyatt, Product Manager,... [Read more]

According to a Yahoo Small Business report, 83% of shoppers who add items to cart do not make purchase. The research states that cart abandonment leads to $6.2 million in lost potential sales assuming a $30 average order value. This study was conducted based on the eCommerce behavior of 250k shoppers. Commenting on the research, Phil Grier, eCommerce... [Read more]

Instagram statistics are impressive. 1 out of 2 people under the age of 35 are on Instagram today. That means that over 1 Billion people are on Instagram. As a result, Instagram is now one of the top social networks. It’s a market that should not be ignored. Thomas Witek has created new software that will help you take advantage of the power of... [Read more]

According to Small Insights and GetResponse research, 58% users of Automated Email Marketing Software send standard newsletters, 46% send promotional campaigns, 43% send simple autoresponders and 16% send reactivation emails. There are a lot many things marketers can do with their automated email marketing software. Small Business Trends writer Matt... [Read more]

Merkle has published Digital Marketing Report for Q1 2017. The report highlights some important findings and updates on Google, Amazon and social networks. Download the Q1 report to learn about: Continued Google search spend growth spurred on by greater device bidding controls and other updates The rise of Google Local Inventory Ads, a brick-and-mortar-focused... [Read more]

Content marketing is growing and so the expectation levels of your prospects and customers. One need to remain focused in the process of content creation and distribution to achieve success. CMI writer Jay Acunzo has shared the three behaviors that drive most creative content marketers. On putting content before marketing, Acunzo says, “As content... [Read more]

According to a Content Marketing Institute research, 93% B2B marketers distribute content through emails and 91% of them that email marketing is critical for them. In her recent article, CMI’s Ann Gynn has referred eight things marketers should know to make their email marketing stand out. Gynn says, “Email can do so much to help you build... [Read more]

Apart from designing an effective content marketing strategy, marketers need to produce great content that attracts visitors and converts them into customers. https://www.entrepreneur.com/article/294672 https://www.entrepreneur.com/article/294293  [Read more]