The Quora Ads platform has announced the availability of Website Retargeting. It is intended to help marketers reach visitors to their website with Quora Ads and bring them back.

Here is how it will work:

In the Quora Ads manager, you can create an audience of users who visited different parts of your website. You can then target that audience of website visitors with Quora Ads. For example, you can run a campaign to reach people who visited your website’s product page but didn’t complete a purchase to encourage them to go back to the website to do so. Or, you can create an audience of everyone who has visited your website in the past 30 days.

You will need to install the Quora Conversion Pixel in order to create audiences of website visitors. You can learn how to set up the Quora pixel with this Help Center article. We also recently announced an integration with Segment that makes it even easier to track conversions from Quora Ads.

Once you have the Quora Conversion Pixel set up on your website, you can create an audience of website visitors in the Ads Manager by visiting the ‘Audiences’ tab and selecting ‘Create Audience.’

Retargeting on the Quora Ads Platform

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