Spread your content with these tips from HubSpot
Apart from producing great content you should also work out a strategy to expand its reach to a wider audience.
HubSpot’s Kelsey Meyer has shared ten tips to distribute your content for various purposes.
Meyer says, “To help you get more creative — and effective — in your content distribution, here are 10 unique ways to distribute content, broken down by department.
10 Ways to Distribute Content Beyond Social Shares
Marketing
As marketers, many of us frequently think about content distribution tactics that fit within — and give a boost to — our marketing goals. Among them are the obvious and necessary tactics like social sharing, but there are others that can help you achieve greater brand awareness, influencer relationships, industry leadership, audience engagement, and more.
1) Personalized emails
Segment your email list down to the exact audience that would benefit most from your piece of content. Write a custom email to each of these audience members to add a level of personalization to your message. Explain what the content is, and why you think he or she will enjoy it. Personalized emails have shown a 6.2% higher open rate than those that aren’t”.
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