Influencer marketing is helping tons of marketers expand their business with lower investments. Econsultancy writer Patricio Robles has shared an article that hints Facebook’s plan to tax the influencer marketing.

Robles says, “Influencer marketing is now a billion-dollar business.

And despite challenges like disclosure rules and fraud, there’s no reason to believe that it won’t continue to be an important part of the way brands market their wares to consumers via social media.

Currently, influencer marketing is one of the few digital channels in which brands don’t have to pay the dominant players for access to an audience. Yes, there are agencies that help facilitate deals between brands and influencers, as well as influencer marketing platforms that largely automate transactions. And some brands even ink deals directly with influencers.

But running an influencer marketing campaign on Facebook or YouTube, for instance, doesn’t require a brand to pay Facebook or Google. That, however, could soon change as Facebook has announced a new feature that will let influencers tag the Facebook Pages of the brands they’re posting sponsored posts for”.

Is Facebook preparing to tax influencer marketing campaigns?

Sharing is caring