Chatbots are helping marketers and brands stay in touch with their prospects and customers and enhance their businesses.

HubSpot’s Megan Conley has published a guide to designing a chatbot conversation that can help marketers converse with their customers. 

Conley says, “No matter the amount of headlines you read proclaiming that it’s the “Year of Chatbots”, natural language processing technology is still early, and there will still be those bots that make you want to sling your phone against the wall.

Besides, an entire lifetime of conversations has taught us to expect those we talk with to be relevant, clear, and brief. But, as more and more marketers race to this new communication channel without carefully considering the customer experience, we risk messing up messaging.

It’s safe to say, the greatest challenge of creating a bot is developing the conversational flow.

Don’t get hung up on development. Thanks to platforms like Motion.aibuilding a bot is as easy as drawing a flowchart, meaning you can get the whole process done without knowing a line of code”.

Talking the Talk: The Beginner’s Guide to Designing a Chatbot Conversation

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