Latest News

Chatbots are helping marketers automate their communications with the prospects and customers. Now you can also improve your social engagement using chatbots. Entrepreneur columnist Myrray Newlands has shared seven ways to use chatbots for boosting your engagement. Newlands says, “Once you’ve chosen your chatbot-building solution and have... [Read more]

Now you can start selling your digital products in a matter of minutes. Whether you sell eBooks, software, membership, online courses, graphics, or any other information product, the new WP DigiPro plugin (being announced today) can set up your online sales process in just minutes. There are just 3 simple steps to place your products online using WP... [Read more]

Influencer marketing is also being practiced into B2B marketing today. Since it has become one of the most affordable means of reaching out a huge audience, it is adopted everywhere. Econsultancy writer Maz Nadjm has shared five steps to build successful B2B influencer marketing. Nadjm says, “While engaging with influencers may seem like a daunting... [Read more]

Econsultancy’s Ben Davis has published excerpts from an interview with Josh Carty on ‘keyword classificationscale using machine learning’. Davis says, “I recently covered LoveTheSales.com and its use of AI for product categorisation. Off the back of this, performance marketing agency iProspect got in touch to tell me about their... [Read more]

Forrester’s recently held ‘The four essentials now to rock the 2017 holiday season’ webinar’s replay is available now. The Forrester team says, “The rise of the empowered customer means holiday shoppers who are always connected and deal-savvy. You’ve been prepping for months to win their business during holiday crunch... [Read more]

Walmart and Google have recently announced a voice-assisted commerce partnership that will result into voice-assisted shopping and free expedited delivery. Talking about the partnership, Forrester’s Principal Analyst Brendan Witcher says, “This partnership pits the two giants of offline and online commerce, Walmart and Amazon respectively,... [Read more]

Forrester is hosting a webinar on ‘Assessing The Real Potential Of AI For Marketing’ on Tuesday, October 3 at 11.00 am ET. The webinar attendees will learn how to use Artificial Intelligence for building effective marketing strategies. The Forrester team says, “In this webinar, Forrester defines what is (and isn’t) AI for marketing... [Read more]

Forrester is hosting a webinar on ‘The Forrester Wave: Social Advertising Technology, Q3 2017’ on Wednesday, September 27 at 11.00 am ET. The Forrester team says, “Forrester conducted an evaluation of the social advertising technology market. This webinar takes an in-depth look at the evolution of the space since Forrester’s... [Read more]

Forrester is hosting a webinar on ‘Values-Based Consumers, Part 2: How To Navigate A Values Strategy’ on Tuesday, October 24 at 11.00 am ET. The Forrester team says, “Getting a values-based strategy right can be challenging. In part two of the values-driven consumer webinar series, Jim Nail, Anjali Lai, and Henry Peyret demonstrate... [Read more]

Kissmetrics is hosting a webinar on ‘How to identify your highest impact growth opportunities’ on Thursday, September 7 at 10.00 pm PT. The Kissmetrics team says, “Today the modern marketer or growth hacker needs to optimize the funnel for lifetime value. And it requires a dramatically different process and approach to growing your... [Read more]

BrightEdge has published a new report which states that mobile accounts for 57% traffic now. The BrightEdge team says, “BrightEdge research confirms the powerful and continuing trend towards mobile, with mobile and tablet searches representing 57% of all search traffic. The shift towards mobile disrupts the traditional buyer’s journey by highlighting... [Read more]

IAB has released the ‘Podcast Playbook’ guide for marketers. The guide helps marketers understand audience demographics, listener behaviors, creative ad formats, delivery, targeting and measurement. The IAB team says, “Nearly a quarter of the 12+ population in the US listens to podcasts on a monthly basis, according to Edison Research’s... [Read more]