Latest News

According to an infographic published by Entrepreneur, social media marketing grew by 255% from 2016 to 2017 year-over-year. More findings On the web, Instagram is searched 12 times more than Snapchat In 2017, Instagram revenues increased by 27% In the same period Snapchat revenues decreased by 1.7%. On what makes Instagram a preferred platform,... [Read more]

Your online campaigns directly affect the ecommerce performance. Right ecommerce campaigns can help you drive more sales online. Entrepreneur writer Rocco Baldassarre has shared five tips to help marketers optimize their ecommerce campaigns. On importance of tagging everything, Baldassarre says, “Tag everything you can, including campaigns, sources,... [Read more]

Google Webmaster team has announced in a blog post that the company is closing DMOZ, also known as The Open Directory Project. DMOZ was used to create snippets in search results. Google has advised webmasters to use good meta descriptions, post DMOZ. On creating good meta description, Google team says, “Good meta descriptions are short blurbs... [Read more]

At 10 AM EDT today, Tantan Hilyatana announces his company’s latest software: WP DigiPro. This is a WordPress plugin to handle sales and delivery of digital products; • Payment gateways integration (most importantly, Paypal, but also 2Checkout) • Automatic product delivery • Email notification • Member access • Autoresponder integration •... [Read more]

According to a Google survey, 63% of the web users installed ad blockers because there are too many ads and 48% of them have installed an ad blocker due to annoying ads. Further in this research, Google has advised publishers on engaging with people online. On engaging people, Google team says, “When you try to reach people who use ad blockers... [Read more]

Sridhar Ramaswamy, Google’s SVP for Ads & Commerce has announced that starting 2018 Chrome will stop showing ads for websites that don’t comply with Better Ads Standards. Google is taking this measure to help publishers with good ad experiences get paid for their work. Ramaswamy says, “The vast majority of online content creators... [Read more]

Digital Marketing Depo is hosting a webinar on ‘Mobile Marketing vs. In-Store Sales: What’s the Correlation?’ on Tuesday, June 6 at 1.00 pm EDT. This webinar will teach strategies to maximize mobile consumer experience and multi-channel content optimization tactics. Digital Marketing Depo team says, “With more than half of internet... [Read more]

Content Marketing Institute is hosting a webinar on ‘Killing Marketing: From Cost Center to Profit Center’ on Wednesday, June 7 at 2.00 pm EDT. This webinar attendees will learn how to drive direct revenues and cost centers from a content marketing initiative. Webinar speakers Joe Pulizzi, Founder, Content Marketing Institute Robert... [Read more]

Referral partnership is all about collaborating with a company or an individual for getting prospective leads to your website via their website, blog, Web page, group, email or through any other Internet-based link-sharing method. HubSpot author Bill Cates has shared a 10-point checklist that is intended to guide marketers on starting a successful... [Read more]

According to an infographic published by AdWeek, 95% of Generation Z users access YouTube. 69% of them use Instagram and 67% use Facebook. More Findings 52% of Generation Z uses Titter 67% of them use Snapchat 37% use Google+ and 33% use Pinterest 35% of them use Snapchat to keep in touch with friends and 26% use Facebook for the same purpose 23% of... [Read more]

Search engine rankings keep changing depending on the contents posted on various sites and the relevance measured by the search engines. MOZ’s Rand Fishkin has posted a video on how to handling ranking fluctuations. MOZ team says, “Rankings fluctuations can be panic-inducing, but they happen to everyone. In this Whiteboard Friday, Rand... [Read more]

The ‘Content Marketing World Conference & Expo’ will be held in , September 5-8 at Cleveland, Ohio, USA. According to CMI team, the participants wiill learn and network with the best and the brightest in the content marketing industry. CMWorld 2017 Early Bird rates available until June 2. CMWorld 2017 Speakers David Beebe Nicole Smith Alicianne... [Read more]