Latest News

Providing a unique customer experience (CX) is on the priority list of all the brands and marketers. Right strategies can help you deliver a great CX. Marketing Land columnist Jim Disco has shared three steps to help you improve customer experience. Jim says, “Recent research from Forrester provides a potential answer. Last year, the analyst firm... [Read more]

MarketingExperiments is hosting a webinar on Wednesday, August 28 at 4.00 pm EDT. The topic of the webinar is “Can I Test More Than 1 Variable at a Time? Statisticians answer some of the most commonly asked A/B testing questions”. MarketingExperiments team says, “A/B testing on the Web has become incredibly sophisticated in the last few years.... [Read more]

Copyblogger is opening the ‘Digital Commerce Academy’ doors on August 28, 2017. The academy teaches how to build a profitable and stable digital business. Sonia Simone says, “If you’d like the benefits of a digital business (freedom, flexibility, lack of pants) but you need some reality-based advice on how to make it happen, Digital... [Read more]

The MOZ team has published a video featuring Rand Fishkin who shares some tips to find out if a page is marked “low quality” in Google. MOZ team says, “What are the factors Google considers when weighing whether a page is high or low quality, and how can you identify those pages yourself? There’s a laundry list of things to examine... [Read more]

Email marketing is present in almost all the marketer’s routine. An effective email marketing campaigns assures great ROI. AWeber’s Julia Nitschke has shared email writing tips from five marketing experts. Nitschke says, “You know those emails you’re actually excited to see in your inbox? Wouldn’t it be awesome to know how you... [Read more]

Facebook has published a list of seventeen ad formats that will be no longer supported from September 15, 2017. The Facebook team says, “In order to ensure businesses get the most value from their Facebook ads, we are removing the ability to boost some post types that are rarely used and are not tied to advertiser objectives. This change will... [Read more]

Chatbots are helping marketers automate their communications with the prospects and customers. Now you can also improve your social engagement using chatbots. Entrepreneur columnist Myrray Newlands has shared seven ways to use chatbots for boosting your engagement. Newlands says, “Once you’ve chosen your chatbot-building solution and have... [Read more]

Now you can start selling your digital products in a matter of minutes. Whether you sell eBooks, software, membership, online courses, graphics, or any other information product, the new WP DigiPro plugin (being announced today) can set up your online sales process in just minutes. There are just 3 simple steps to place your products online using WP... [Read more]

Influencer marketing is also being practiced into B2B marketing today. Since it has become one of the most affordable means of reaching out a huge audience, it is adopted everywhere. Econsultancy writer Maz Nadjm has shared five steps to build successful B2B influencer marketing. Nadjm says, “While engaging with influencers may seem like a daunting... [Read more]

Econsultancy’s Ben Davis has published excerpts from an interview with Josh Carty on ‘keyword classificationscale using machine learning’. Davis says, “I recently covered LoveTheSales.com and its use of AI for product categorisation. Off the back of this, performance marketing agency iProspect got in touch to tell me about their... [Read more]

Forrester’s recently held ‘The four essentials now to rock the 2017 holiday season’ webinar’s replay is available now. The Forrester team says, “The rise of the empowered customer means holiday shoppers who are always connected and deal-savvy. You’ve been prepping for months to win their business during holiday crunch... [Read more]

Walmart and Google have recently announced a voice-assisted commerce partnership that will result into voice-assisted shopping and free expedited delivery. Talking about the partnership, Forrester’s Principal Analyst Brendan Witcher says, “This partnership pits the two giants of offline and online commerce, Walmart and Amazon respectively,... [Read more]