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Advertising plays an important role in making more sales. An attractive an engaging ad can improve your revenue stream. Entrepreneur columnist Craig Simpson has shared three advertising strategies to help you make more sales. Simpson says, “It’s just a question of finding the keys that “take the guess” out of advertising, and then applying... [Read more]

Forrester is hosting a webinar on ‘Content Marketing Platforms, Q2 2017’ on Wednesday, September 6 at 11.00 am ET. This webinar is intended to share information on various content marketing platforms and their features. The Forrester team says, “In our 37-criteria evaluation of content marketing platform (CMP) providers, we identified... [Read more]

MOZ has published its Whiteboard Friday video. In this issue Rand Fishkin talks about how to diagnose pages that rank in one geography but not another. The MOZ team says, “Are you ranking pretty well in one locale, only to find out your rankings tank in another? It’s not uncommon, even for sites without an intent to capture local queries.... [Read more]

Content development requires newer strategies to boost up the creation of fresh content all the time. CMI’s Rebecca Geier has shared five tips to create content for technical b2b buyers. Geier says, “Let’s tackle the critical factor in all five trends – content is THE deciding factor. How do you create content to engage technical experts... [Read more]

With its huge user base, Instagram has come out as a strong player in the social media marketing domain. To get more out of your Instagram efforts, you need to publish more and more. HubSpot columnist Bethany Cartwright has shared five tips to help you create 30 days worth of Instagram posts in one day. Cartwright says, “Creating a bulk of content... [Read more]

Effective copywriting skills can help you achieve better success in your content marketing efforts. HubSpot columnist Meghan Keaney Anderson has shared six characteristics of a great copy to offer an insight into a great copy creation. Anderson says, “It’s easy to recognize good copywriting when you see it, but there are actually several... [Read more]

You may have heard of WebinarJam before. The truth is that there was an early version of it released in 2014, but there’s a new version available now with features that make it much more powerful than before. Before we talk about new features, one word about cost. WebinarJam delivers some of the lowest prices for webinar hosting anywhere. Besides... [Read more]

HubSpot’s Elissa Hudson has published a guide to seven effective marketing strategies. Hudson says, “Your digital marketing strategy is the series of actions that are going to help you achieve your goal(s) using online marketing. The term ‘strategy’ might seem intimidating, but building an effective digital strategy doesn’t need to... [Read more]

Keeping you blog popular among the readers is a challenging job. Constant content creation that is loved by the readers is the best way to keep it popular. Copyblogger writer Sonia Simone has shared seven tips to help you keep your blog posts growing. Simon says, “Here are the steps I follow. You can use this simple process to write as many blog... [Read more]

Google’s Accelerated Mobile Pages are becoming popular among the marketers. MOZ writer Jeremy Gottlieb has published an in-depth article to help marketers use the AMP in an effective manner and to analyze their performance. Gottlieb says, “There are rarely any absolutes in this world, and this is no exception. Only you will know, based... [Read more]

Effectiveness of email marketing is measured through its open and response rates. An effective subject line plays the key role in making your subscribers open and read your emails. Econsultancy columnist Nikki Gilliland has shared four tips to help marketers come out with an outstanding email subject line. Gilliland says, “Here’s a bit of insight... [Read more]

I was just reading one of Richard Branson’s recent posts on his blog. In his post he claims that his own productivity is enhanced because he doesn’t work all the time. Every day he invests time in exercise (in his case, it’s time before his work day), in family activities and other outside activities. Only then does he feel ready to... [Read more]