Latest News

Forrester is hosting a webinar on ‘Values-Based Consumers, Part 2: How To Navigate A Values Strategy’ on Tuesday, October 24 at 11.00 am ET. The Forrester team says, “Getting a values-based strategy right can be challenging. In part two of the values-driven consumer webinar series, Jim Nail, Anjali Lai, and Henry Peyret demonstrate... [Read more]

Kissmetrics is hosting a webinar on ‘How to identify your highest impact growth opportunities’ on Thursday, September 7 at 10.00 pm PT. The Kissmetrics team says, “Today the modern marketer or growth hacker needs to optimize the funnel for lifetime value. And it requires a dramatically different process and approach to growing your... [Read more]

BrightEdge has published a new report which states that mobile accounts for 57% traffic now. The BrightEdge team says, “BrightEdge research confirms the powerful and continuing trend towards mobile, with mobile and tablet searches representing 57% of all search traffic. The shift towards mobile disrupts the traditional buyer’s journey by highlighting... [Read more]

IAB has released the ‘Podcast Playbook’ guide for marketers. The guide helps marketers understand audience demographics, listener behaviors, creative ad formats, delivery, targeting and measurement. The IAB team says, “Nearly a quarter of the 12+ population in the US listens to podcasts on a monthly basis, according to Edison Research’s... [Read more]

Digital Marketing Depot is hosting a webinar on ‘Live Chat Best Practices for Conversion Rate Optimization’ on Tuesday, September 19 at 2.00 pm EDT. The webinar attendees will learn strategy to improve their conversion rate with live chat. The DMD team says, “Join our eCommerce and conversion optimization experts as they explain how... [Read more]

Blackbird has just been released for marketers who want to use the world-wide reach of Amazon to sell their products. This is a multi-faceted piece of software that everyone who wants a profitable Amazon-based business will find helpful. And it comes with training, not just on the software, but also on the strategy a successful Amazon seller needs to... [Read more]

LinkedIn has introduced a new feature on its site called native video. This will allow the professionals to post their videos on the network. The LinkedIn team says, “In the LinkedIn mobile app, look for the share box at the top of the feed (iOS) or the post button (Android) and tap on the video icon. You can record a video in the app, or upload... [Read more]

Google’s ‘Featured snippets’ are selected search results that are featured on top of Google’s organic results below the ads in a box. MOZ writer Ann Smarty has shared a short guide to optimizing the Featured Snippets to build more traffic. Smarty says, “According to research by Ahrefs, 99.58% of featured pages already... [Read more]

An effective personalization strategy for your website can make your visitor’s experience more enriching and rewarding. Econsultancy writer Richard Jones has shared five tips to build an effective personalization strategy. Jones says, “Personalisation allows content publishers to create compelling, relevant online experiences that keep audiences... [Read more]

Kissmetrics is hosting a webinar on ‘E-Commerce Promotion 101: How to Use Non-Intrusive Popups to Generate More Sales in Less Time’ on Thursday, August 24 at 10.00 pm PT. This webinar will teach marketers how they can use popups to improve their ecommerce efforts. The Kissmetrics team says, “In this exclusive training, Emil Kristensen,... [Read more]

Copyblogger is opening the ‘Digital Commerce Academy’ doors on August 28, 2017. The academy teaches how to build a profitable and stable digital business. Sonia Simone says, “If you’d like the benefits of a digital business (freedom, flexibility, lack of pants) but you need some reality-based advice on how to make it happen, Digital... [Read more]

Lead generation is one of the major task every marketer wishes to accomplish. B2B marketers face several challenges while delivering leads. Econsultancy writer Jeff Rajeck has shared three tips for the B2B marketers to help them score more leads. Rajeck says, “Econsultancy recently held a Digital Intelligence Briefing in Singapore featuring B2B... [Read more]