Providing a unique customer experience (CX) is on the priority list of all the brands and marketers. Right strategies can help you deliver a great CX.

Marketing Land columnist Jim Disco has shared three steps to help you improve customer experience.

Jim says, “Recent research from Forrester provides a potential answer. Last year, the analyst firm found that customer experience (CX) is a key driver of revenue growth, and the brands that do it best bring in 5.7 times more revenue than their competitors that lag in such efforts.

If you work in an industry where customers are free to take their business elsewhere, and your competitors offer better CX options, you need to pay attention.

As a consumer, you understand a lot about brand loyalty.

  • If you spend most of your travel dollars with JetBlue…
  • If the devices on your desk, in your pocket and on your wrist are all made by Apple…
  • If the bulk of the footwear in your closet comes from Nike…

… then you know what it is to be a die-hard fan of a product or service”.

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