Econsultancy’s Ben Davis has published excerpts from an interview with Josh Carty on ‘keyword classificationscale using machine learning’.

Davis says, “I recently covered LoveTheSales.com and its use of AI for product categorisation. Off the back of this, performance marketing agency iProspect got in touch to tell me about their work with keyword categorisation.

I asked a few questions of Owned Media Executive Josh Carty, to find out more.

Before we get stuck in, a reminder that this year’s Festival of Marketing features one stage (of 12) dedicated to AI in marketing – book your tickets now and see headliners such as Stephen Fry and Jo Malone.

On with the interview…

Econsultancy: Josh, could you give us an overview of how you use machine learning for keyword categorisation and SEO at iProspect?

Josh Carty: We work with one of the UK’s largest online retailers on their organic search and performance content strategy. We’re interested in understanding how their customers search for their products online and how we can use these insights to inform their SEO and performance content activity”.

AI and search: How one agency does keyword classification at scale using machine learning

Sharing is caring