SEO one of the most efficient ways to reach out masses online. Most of today’s web traffic is generated by search engines.

SEO Competitive analysis can help you to evaluate your competitor’s SEO strategies and help you determine their strengths and weakness relative to your brand.

MOZ columnist Zee Hoffmann Jones has published a checklist to help marketers perform an effective SEO competitive analysis.

Jones says, “This checklist is broken out into sections that reflect key elements from our Balanced Digital Scorecard. As previously mentioned, this checklist is to help you identify opportunities (and possibly areas not worth your time and budget). But this competitive analysis is not prescriptive in and of itself. It should be used as its name suggests: to analyze what your competition’s “edge” is.

Methodology

Choosing competitors

Before you begin, you’ll need to identify six brands to compare your website against. These should be your search competitors (who else is ranking for terms that you’re ranking for, or would like to rank for?) in addition to a business competitor (or two). Don’t know who your search competition is? You can use SEMRush and Searchmetrics to identify them, and if you want to be extra thorough you can use this Moz post as a guide“.

The SEO Competitive Analysis Checklist

MOZ

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