Seven email list segmentation questions answered
Email segmentation allows you to offer more relevant content to your email recipients. With segmentation you can customize your campaigns depending upon the requirements or location of the subscribers.
AWeber columnist Sam Hollis has answered seven email list segmentation related questions in his blog post.
Hollis says, “As a member of AWeber’s award-winning Customer Solutions team, my teammates and I field more than 700 calls, emails and chats from customers every day. We answer questions about account setup, email marketing basics, best practices, content creation and website optimization.
But one of the most popular topics we’re asked about: segmentation.
That’s why I’ve compiled a list of the most commonly asked questions about segmenting your list. Let’s take it from the top.
1. What is segmentation?
Segmentation is the process of separating your subscriber list into smaller, organized subgroups based on their interests, behaviors or characteristics.
2. Why should I use segmentation?
Your subscribers aren’t all the same. By segmenting, you can easily send them content they actually care about! This personalization can lead to higher open and click-through rates, lower unsubscribe rates, better deliverability and more conversions than non-segmented lists. In fact, segmented emails can drive up to 77 percent of your overall email ROI, according to the Direct Marketing Association”.
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