Photo Credit: Pixabay Effectively marketing your business means building a connection with your customers based on who they are and their needs, values, and wants. Unfortunately, while most companies understand the importance of marketing, many fall short of implementing strategies that resonate with their customer base. They also fall short of using the right vehicles for their marketing efforts.  One of the most popular vehicles for marketing your business is social media. Social media started as a way for people to stay connected but has since grown into a platform for companies to use to... [...]

Image credit Martin Reisch on Wunderstock Like the trees for which it’s named, an evergreen marketing strategy stays fresh and healthy at all times of the year, year after year. Such a strategy might sound impossible to marketers pumping out new content all the time, but evergreen marketing is a real, useful, and simple tool for driving business growth continuously.  Intrigued? Building an effective evergreen marketing strategy starts with understanding the approach, then setting up your foundation for success. Here’s what you should know. Understanding Evergreen Strategies Evergreen marketing... [...]

Thanks to Unsplash.com Today, more than 4 billion people use the internet, and the number keeps increasing with every passing second. As a result, marketers all around the world want to have a website or at least a social media presence. Indeed, the internet a massive market for businesses of all kinds, from mobile phone sellers to florists, to pet supply businesses, and service providers such as digital marketing firms like a website builder,  an SEO agency or a software house. In recent times, internet marketing (also known as “online marketing” or “electronic marketing”) has... [...]

Growing your online business is all about maximizing lead generation. Considering that the average conversion rates (visitors converted to leads) for online retailers dropped from 3.44% in 2018 to 2.57% in 2019, lead generation is more challenging than you might think. Financial woes might hamper efforts even more. With an average startup capital of $10,000 and finances reeling from COVID-19, that marketing budget is already stretched. It’s at times like these that using your business’s greatest asset becomes essential, but how do you do that? In this post, we’ll look at retargeting and... [...]

Having a website is a must for every business that aspires to attract new clients, establish a strong digital presence, and create a great first impression. Many people don’t trust companies that don’t have a website. They question their legitimacy and trustworthiness. However, the fact that you’ve built a website won’t suffice if your site isn’t optimized for search engines. If you want your potential customers to easily find your content through search engines, you need to have an SEO strategy in place. It will make sure your website appears among relevant organic search results... [...]

            There’s no denying the fact that 2020 was extremely rough on many (if not most) businesses. For example, small business revenue is down since January. On top of this, Yelp data shows that 60% of business closures related to the pandemic are permanent.  Probably, you were one of the business owners that spent a good portion of 2020 looking for ways to survive. But as the calendar turns to 2021, it’s time to focus on the pivots you can make for the better. Here are five that deserve your attention: Focus More Marketing Resources Online Businesses around... [...]

Social media has turned out to be a real game-changer for marketers. No matter what business venture you are pursuing, if you aren’t using social media, you are likely to lag behind, and your marketing strategies won’t yield the desired outcomes. The increased use of mobile phones has made it mandatory for online business ventures to make their presence known on social media since a big reason people buy a smartphone is to use it for online activities, principally social media. Be it on YouTube, Instagram, Facebook, Snapchat, or any other social networking app, having a noteworthy social... [...]

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Image Source: Pexels Marketing isn't a one-size-fits-all process. The method you use to market your goods and services is dependent on your audience, industry, and product. Every business requires a strategy designed around its specific business model. Choosing that strategy is a matter of analyzing the strengths and weaknesses of any approach, coordinating for the best fit. Often, a combination of strategies will make your marketing more effective. The strategies you choose depend on your business model and your overall goals. In the article, we’ll analyze the strengths... [...]

  Image Source: Unsplash   Long gone are the days when business owners needed to guess whether or not their customers were happy. Thanks to technology and data collection techniques, it’s never been easier to interact with website users and ask them about their experience.   Your website is the perfect place to foster engagement and to better understand the needs of your clients. In particular, utilizing surveys on your website can help you and your team uncover nuggets of data about your website, products, and services that you might have otherwise overlooked.   Because... [...]