Having a website is a must for every business that aspires to attract new clients, establish a strong digital presence, and create a great first impression. Many people don’t trust companies that don’t have a website. They question their legitimacy and trustworthiness.

However, the fact that you’ve built a website won’t suffice if your site isn’t optimized for search engines. If you want your potential customers to easily find your content through search engines, you need to have an SEO strategy in place. It will make sure your website appears among relevant organic search results and will improve the odds that people looking for your products or services will discover it and visit it.

An experienced SEO coach can help you set up and properly execute your SEO strategy. Although search engine optimization takes a bit of time to produce results, you’ll be able to see its benefits pretty quickly.

Your Rankings Will Improve

Did you know that 75% of searchers never scroll past the second page of search results?

This leaves very little room for your website to catch your potential customer’s eye. For best results, it has to secure one of the top 10 spots for a particular search query. Even if you understand the basic concept of optimizing your content for search engines,
you still need to learn different facets of this process in order to stand out in this fiercely competitive environment and find your way to the first page of Google.

Namely, Google constantly updates its core algorithm in an attempt to offer the best service to its users. In 2018 alone there were over 3,000 of these updates, and this means that some SEO practices might be rendered ineffective, obsolete or even become entirely wrong and harmful.

For example, keyword stuffing is something that will get you penalized now, although some ten years ago you could probably get a higher ranking with this trick. The point is that Google’s algorithm has become increasingly sophisticated, and you have to be up to date with its rules and latest best practices.

Given that SEO isn’t your profession and that you also have a business to run, it’s a good idea to have an SEO coaching expert who will navigate you through the process of optimizing your website according to the latest guidelines.

You’ll Generate High-Quality Traffic

Website traffic volume is an important metric, but without the context of other parameters, the most important of which is the conversion rate, it’s only a number.

In other words, it’s not so much about how many visitors you manage to attract, but about attracting visitors who are genuinely interested in what you have to offer. In other words, targeting the right kind of audience is essential, as it will lead to more conversions, and subsequently, more sales.

High-quality, relevant content
plays an important role when it comes to attracting your potential customers, but it has to be enriched with the right keywords. Given that more than 90% of keywords get only ten monthly searches or even fewer than that, it stands to reason that this tactic needs a lot of research. An experienced SEO coach will teach you how to determine the keywords your high-quality prospects are using in their searches.

You Won’t Make Costly Mistakes

With a coach by your side, learning SEO will be a much smoother process.

As a business owner, you want to avoid mistakes that will hinder the growth of your company.

This means that a trial-and-error approach won’t do in this case. Besides that, trying to figure out how SEO works in practice can be a lengthy endeavor if you do it on your own without the help of a seasoned professional to steer you in the right direction.

If you try to enhance your SEO on your own, you can get entangled in the complexities of SEO without yielding the results you want, which can be particularly frustrating. That’s why SEO coaching can enhance the success of your business; it will equip you with the knowledge you need in order to make the right moves.

This kind of coaching can save you a lot of money, in the long run, as you’ll become competent in the field and won’t have to hire somebody else to handle your SEO.

You’ll Benefit from Consistent Learning

Consistency is the secret ingredient when it comes to becoming proficient in SEO.

SEO strategy is complex, and if you put your learning efforts on hold, you won’t make any progress. Running an online business can be a hectic activity, meaning that you frequently have to deal with issues that unexpectedly emerge, prompting you to drop everything you do and switch to solving them.

The key is in having a schedule that you’ll stick to, and when you’re working with an SEO coach, you’ll have regular sessions, which will promote consistency.

You’ll also get assignments and tasks that will help you improve your knowledge gradually and consistently. Besides, learning will be much more effective when you have someone to hold you accountable. So, if you find it difficult to dedicate your time and energy to learning SEO, having a coach who will expect you to do your homework and who’ll monitor your progress might be exactly what you need.

You’ll Get Tailored Guidance

A personalized experience tailored to the needs and specificities of your business can be a make-it-or-break-it factor for learning SEO that will actually bring you results

It’s true that you can attend online SEO courses, but they’re mainly generic in the sense that they don’t deal with peculiarities of different industries and niches. That’s what makes them a bit limited in terms of success.

Having a dedicated SEO coach means that you’ll have 1-on-1 sessions and that you’ll receive a personalized experience. The program will be created based on the goals you want to achieve and in regard to what’s best for your business.

That way, you’ll learn more and see significant improvements in your SEO more quickly.

SEO coaching will help you learn the ropes of this useful strategy quickly and start growing your online presence. What’s even more important, it works much faster than a DIY approach as your coach will point you in the right direction and make sure you don’t make mistakes in the process.


Michael Deane has been working in marketing for almost a decade and has worked with a huge range of clients, which has made him knowledgeable on many different subjects. He has recently rediscovered a passion for writing and hopes to make it a daily habit. You can read more of Michael’s work at Qeedle.

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