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Tuesday, March 5, 2024

Archive for the 'Marketing Commentary' Category

Marketers should be careful basing their business on TikTok

We recently saw the announcement of a training product on the topic of using TiKTok to build traffic to your website. TikTok is a growing social media platform. Wildly popular in China, it has spread around the world. It allows users to create musical clips, short clips up to 60 seconds. It has various special effects users can use to enhance their uploads to the site. Wikipedia reports, “In 2019, TikTok was announced to be the 7th most downloaded mobile app of the decade, from 2010 to 2019.” Today’s TikTok is an amalgam of the original TikTok, by the China tech company, ByteDance,... [...]

It is good to give thanks

In America, today is Thanksgiving Day, a holiday near the end of the year (originally, this time of year was chosen becuse it was after the Fall harvest), when we pause and reflect on the many good things that we have enjoyed during the year, and we give thanks for them. Of course, not everythng has been good. Everyone has had a year that had its ups and downs. That’s normal, but for most of us, we have avoided the perils of war, the hardships of famine, the blight of drought and the poverty that comes from financial meltdown. We don’t have everything we might want, but we are blessed... [...]

Are you productive when you are working at home?

Many of our readers know that their productivity (getting the work done as efficiently as possible) is an essential factor in their level of marketing success. Waste hour on one task and another one gets pushed off till the next day. If that happens often, blogs don’t get updated, ads don’t get written and sales suffer. Any tips and any technology that help us do our work well and quickly can lead to better productivity, better job satisfaction and better end results. This problem is faced even more vividly by people who work from home, as many of our readers do. All the normal office-related... [...]

What Vloggers Can Teach You About Video Marketing Success

Video marketing is a powerful tool for business growth — video marketers get 66% more qualified leads per year. Moreover, 88% are satisfied with the ROI of their video marketing efforts on social media, Aberdeen Group statistics reveal. Consumers love video content and, for marketers, this medium is an effective way to capture attention, strengthen brand awareness, keep customers informed, and boost sales. Be authentic John Legere, CEO of T-Mobile, does a weekly vlog (“video blog”) on FaceBook live called #SlowCookerSunday where he chats, cooks, and shares recipes with his audience.... [...]

Independence Day; all of us benefit

In the USA, today is known as Independence Day, remembering the struggles beginning in 1776 for freedom. Other countries have a similar celebrations of their own history and the foundation for their modern society. In the American case (perhaps others, too), the purpose and the mission of the struggle was well-defined in advance. They were going to, in the words of the Declaration of Independence, “pledge to each other our Lives, our Fortunes, and our sacred Honor” to the overthrow of tyranny. They saw freedom as being worth all the risks involved. Their goal was freedom, in all its... [...]

Warning against Get-Rich_Quick schemes

In our industry, there seem to be a lot of them. Just remember what Will Rogers said, “The quickest way to double your money is to fold it and put it in your back pocket.”  [...]

Another RD joke I like

From the November 2018 edition of Reader’s Digest: Tired of boiling water every time you make pasta? Boil a few gallons at the beginning of the week and freeze it for later.  [...]

A joke from Reader’s Digest that I like

What do you get when you cross a joke with a rhetorical question?  [...]

New EU regulations pose challenges (and threats) to online media use

The European Union has a directive requiring media companies such as Google, YouTube, and Facebook to avoid having materials with copyright protection on their sites without explicit permission from the copyright holder. Indeed, all websites are required to follow the same rule; it’s just that the major sites that allow the general public to post media are at much higher risk due to the volume of content and the wide variety of people uploading that content. Historically, the rule had not held media companies liable for copyright infringement, provided that upon notification of a violation,... [...]

Put Google Page Speed Update to work for you

Last year, Google announced that it was raising the importance of page speed in its ranking algorithms. It had determined from user research that Page speed was becoming increasingly important to Google search users, so Google took action on these results: 1. In January, 2018, it made page speed a top ranking criterion for desktop searches. 2. In July, 2018, it made the same change for searches done on mobile devices. You can read the official Google announcement here: Google Page Speed Update. Webmasters and site owners need to adjust their site’s design to improve the speed or the site... [...]


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