A presence on social media is increasingly important for businesses these days, and many companies use social media with great success. However, sometimes businesses get it wrong when it comes to this outlet, and sometimes they get it dead wrong. Check out some of these good and bad social media examples that your business can learn from. Businesses That React to Negative Customer Feedback The Good: Dell took note that customers were posting to social media about problems before they issued a call to the call center. Dell was able to use this information to tackle issues early on before they got... [...]
Archive for the 'Marketing Commentary' Category
Once in a while we learn about tragic events in our world that tug at our hearts. The destruction in the Philippine islands from Typhoon Haiyan, even though geographically distant from most of us, hits close to home. It could have been our families that were killed, maimed or rendered homeless. Some concerned marketeers have developed a plan to assist in the recovery from this devastation. They have organized a huge sale of marketing training, software and mentoring, and they pledge to give all proceeds to relief efforts in the Philippines. They have explained their plan at : http://www.internetmarketersunite.com/.... [...]
DJ Miller There is no universally “right” or “wrong” way to market a product or service. Marketing strategies varies from company to company, depending on a number of factors. A marketer might choose to use different tactics to market to an older generation than a younger one, for instance, or for a therapeutic massage service as opposed to an oil change service. That being said, there are certain things every marketer should keep in mind. Here are eight tips for highly effective marketers. Plan Believe it or not, many marketers forget to make plans. They are so focused... [...]
For 15 years, Google has occasionally changed their iconic search logo for a day, to celebrate a particular historic event or person. When you go to their search page, http://google.com, if you arrive on a day when the logo is changed you will see modified logo, which is usually whimsical and often amusing. Cnet (http://CNET.com) has created a slide show, chronicling the history of these Google Doodles: http://news.cnet.com/2300-11386_3-10018261.html It’s a warm trip down memory lane. But it’s more than that. It illustrates: • Google’s awareness of the larger society •... [...]
In my office, I have some dead spots, where the WiFi signal doesn’t reach very well. The result is that the speed drops significantly, or sometimes even stops altogether. That can be bad news for your efficiency. So, I am interested in whatever can be done to improve our WiFi results, including an article I read today. As reported on DailyFinance.com, there is a “simple change” you can make to improve your WiFi reception so you can reach your whole area at a normal speed. It involves “improving” your router’s antenna with a home-made reflector. The problem?... [...]
By Jo Guzman Over the years it has been getting harder and harder to hold the attention of a visitor on our websites, so it is important to understand what are some of the best ways to get someone to focus on your site and stay there for a while. To assist with making your website successful, here are some ideas that you can implement into your site. Quality Content The first and most important part of any website is going to be the content that is inside of it. Having content that your target demographic would actually enjoy is going to be a major factor in whether or not they will stay on your... [...]
by DJ Miller Working together is easier when you have the right apps to support collaboration. Try these top Google apps to make your next business project a breeze. Mind Map Memo PRO Price: $2.17 Of all the mind mapping apps that work on Android devices, Mind Map Memo PRO gives you the most for your money. This app makes it easy for you to create new mind maps or open existing mind maps in .mmm or SD formats. If you can sketch a map on a piece of paper, then you can use this app. Actually, you don’t even need the ability to draw a simple sketch, since it comes with pre-formatted... [...]
by D.J. Miller If your business is going to thrive, it won’t be enough to have just a website and a blog; you’ll need a social media presence as well. But if you’re new to social media, you need to approach it the carefully. Mistakes made here could ruin your reputation for a long time. Consider the following pitfalls and avoid them. Not Having a Plan Anyone can join a social network, but to go into it without a plan is a waste of time and effort. Research how your social media presence can further your company marketing or customer service strategy. Know how social media works in... [...]
The news this week is about Google’s 15th anniversary of its search engine. It has been an amazing success story. Many of the online giants of 15 years ago are dramatically shrunken or gone completely. But Google has grown larger and more prosperous, and has added many useful services beyond the initial search engine. There’s another anniversary this year, too. IM NewsWatch just turned 8. First started in 2005 (the first story was published in August of that year) by Mike Mograbi and his partners, IM NewsWatch was dedicated to a wide-ranging reporting of news of interest to individuals... [...]
There have been many comments around the web on Google’s announcement that it has changed its algorithm for presenting search results. This time, the target doesn’t seem to be spam sites. Instead, it aligns with the Google strategy of bringing you the most personally relevant results it can. It also addresses the fact that peole are asking more complex questions today, and many of them are accessing Google from their smartphone, not from a PC. One article, addressed to non-technical people, comes from Forbes Magazine. It begins this way: Google has updated its core algorithm that controls... [...]