DJ Miller

There is no universally “right” or “wrong” way to market a product or service. Marketing strategies varies from company to company, depending on a number of factors. A marketer might choose to use different tactics to market to an older generation than a younger one, for instance, or for a therapeutic massage service as opposed to an oil change service. That being said, there are certain things every marketer should keep in mind. Here are eight tips for highly effective marketers.


Believe it or not, many marketers forget to make plans. They are so focused on getting their next social media campaign or email campaign out the door they forget to set real goals.
Each campaign or strategy put in place needs to have plans, goals and ways of measurement in place before implementation begins.

There are several important benefits from putting a plan in place:
1. Keeps Marketing Efforts Aligned with your company’s Goals
2. Keeps Marketing Efforts Proactive
3. Keeps Your Company on Same Page
4. Gives You Confidence in your Upcoming Activities
5. Allows Measurement of Efforts
6. Allows Evaluation of New Opportunities

How would you know if your campaign was successful without setting goals? You need to have a clear target for your marketing efforts.

Write Right

Content creation is key to the success of your marketing efforts. In a fast paced business environment, leads and customers don’t have much time to read marketing material. Make every word count. If you’re using effective messaging in your blogs, emails, social media profiles, etc. you can turn internet surfers into real customers.

By the way, in order to produce top quality content and to have the easiest access to social media platforms, marketers should use an up-to-date computer and a speedy online connection. Look for deals on the newest products and put yourself on the fast track toward a successful and profitable marketing campaign. This time of year, deals abound.

Social Media

Using Social Media within business can be tricky. Some businesses choose to avoid social media and others want to do it but don’t really know why they need to do it or what it takes to use Social Media effectively. Regardless of your preferences, you cannot afford to ignore social media strategies. Your potential customers are using these tools; to engage with them; so must you. The popular social media allow you to easily engage with your current, former and future customers. If used effectively, social media can help gain leads naturally.

Nurture Leads

Leads are like children; they need your constant attention. If you stop giving them attention, like children they will eventually go away and find entertainment and attention elsewhere. Keep your leads locked in, stay on top of them with emails, calls and social activity. You want to stay on the top of their mind so don’t let the attention fall or else the lead may find something better elsewhere.


Marketing isn’t just about being creative and sending a few tweets out. In a digital world like today’s, marketing requires you to be more analytical than ever to measure and improve ROI.
Gone are the days of relying on spreadsheets and information pulled from all over to measure a campaigns impact. The advancements in analytics have now allowed marketers to measure their campaigns in one place—that’s right— your email marketing campaign, social media strategy, blog and website can all be analyzed in one place. This gives a marketer a true view of the success of the campaign and how it affected the leads, customers and followers. To learn more on creating an analytics-driven marketing campaign check out this post from Marketing Profs.


You need 1) set a plan in place, 2) executed it, 3) tracked it results. If you haven’t done all three, it’s time to improve. This is such a crucial part of a marketer’s world, continuous improvement. And because you have set goals, and now have systems in place to track whether the goals were met, it’s important that you take the next step and consistently look for ways to improve and then set higher goals.


Doing everything listed here isn’t going to make your business grow overnight; you must continue to put new plans in place, execute them and measure the success and then do it again with new goals. Do it time after time and you’ll get significantly better.

DJ Miller is a graduate student at the University of Tampa. He is an avid gadget geek who spends most his time writing on anything tech related. In his spare time he likes to travel, play soccer, and watch movies on his Lenovo tablet laptop. You can follow him on twitter @MillerHeWrote

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