Search Engine Journal has published a six-step guide to expanding your organic search reach and engaging your traffic using Facebook lookalike audiences. Gary Henderson says, “The steps may seem a bit much, especially if you’re new to organic growth. But don’t worry; this blog will break it down for you. Step 1: Perform Keyword Research Most people starting out with keyword research already have a few keywords or phrases they think will for their business or niche. These could be keywords related to their business or brand, like [best books to read for business] or [what foods cause... [...]

A social media content strategy is a plan that contains all the ins and outs of how you’ll use content to grow your brand and reach your goals on social media platforms. Search Engine Journal contributor  Julia McCoy  has published an article featuring seven steps on building your social media content strategy. She says, “Without a strategy, using social media to grow your business might be too random or scattered to work. With a plan in hand, however, you’ll have a better shot at reaching the right people, with the right content, on the right platforms. How To Build Your Social Media... [...]

If you post Instagram content when your audience is most active, you can increase the chances of engagement, brand awareness, referral traffic, and conversions. HubSpot contributor Aja Frost has published a comprehensive article on scheduling Instagram posts. She says,  “There are many reasons you should get in the habit of scheduling your Instagram posts. One reason is that it saves valuable time and gives you the opportunity to plan and execute a comprehensive marketing strategy. Think about it — instead of scrambling to post content at the perfect time, you’re able to schedule... [...]

This is a reminder for a SEJ webinar to e held on November 30, 2022. Search Engine Journal is hosting a webinar ‘Is Social Media Search the New Google? How to Boost Organic Traffic In 2023’ on Wednesday, November 30, 2022, at 2.00 pm ET. The SEJ team says, “Join our next webinar with Rachel Schardt, SEO Success Manager at Conductor, and learn how you can take full advantage of social media next year. 3 Key Takeaways: How to optimize video content for the new Short Video Result Type on Google’s Mobile SERPs. Best practices for discoverability via social media platform search. Bridging... [...]

This is a reminder for a Sprout Social  webinar to e held on November 30, 2022. Sprout Social is hosting a webinar ‘How to Make the Most Out of Your Social Data in 2023 & Beyond’ on Wednesday, November 30, 2022, at 1.00 pm CST. The Sprout Social team says, “Hear from Bloomberg Media’s marketing technology strategy lead Grant Germano, and ActionIQ customer success manager Tim Mattessich, about how Bloomberg is using first-party data to power its acquisition efforts. You’ll find out: Strategies to harness data from existing customers to drive successful acquisition Bloomberg’s... [...]

Instagram’s large audience base provides an opportunity to advertise your business, reach new audiences, and grow brand awareness. HubSpot contributor Caroline Forsey has published ‘How to Post on Instagram: A Step-by-Step Guide‘ explaining how to post on Instagram to achieve your marketing goals. She says, “If you’re ready to start sharing content through this channel, we’ve got you covered. Here, we’re sharing a quick-and-easy guide to posting on Instagram, to ensure you can begin attracting the attention of your audience with Instagram marketing. Posting... [...]

Digital Marketing Institute contributor Clark Boyd has published an article presenting three scenarios on how Twitter may change. He says, “We cannot predict what Mr Musk will do next and since Twitter is now a private company, his whims will dictate the course of events. With this in mind, it is sensible to plan for scenarios instead. Depending on which factors are uppermost in Musk’s mind, the following are the most probable future situations for brands. Scenario 1: Twitter continues on its current path In this scenario, Musk carries his recent actions to their semi-logical conclusion.... [...]

Social media platforms can do magic. With the right tools and strategies, you can give an edge to our business. Practical Ecommerce contributor Sig Ueland has published an article featuring 28 Instagram tools for e-commerce marketing. He says, “Instagram is among the largest global social networks, with over 200 million commercial accounts and 2 billion monthly active users. It’s an opportunity for businesses to market to new and existing customers, drive engagement, and grow a brand. Here is a list of tools for marketing on Instagram. There are tools to create and edit images and videos,... [...]

Social media platforms have revolutionized the way businesses are run. With right tools and techniques, you can make the most from your social media investments. Forbes Councils Member Monika Ilieva has shared six useful strategies to create a social media movement. She says, “While it’s easy to get caught up in the moment and think that a viral tweet is all it takes to create lasting change, the reality is that true social media movements require careful planning and strategic thinking. As a CEO and co-founder of a company that’s run viral hashtag campaigns in the past, here... [...]

Neil Patel has published a new video ‘Why I Focus on Social Media Marketing Over SEO’ explaining why he gives more importance to social media marketing. He says, “Why focus on social media marketing over SEO? You’re probably surprised to hear this, after all, I’m mostly known for all things SEO. So why do I focus on social media marketing now? Because I’ve learned that it’s one of the quickest and most effective ways to drive major traffic to any site. That doesn’t mean to say that SEO doesn’t work, it does, and I still love it, heck, my company... [...]