Seven Step to Building a Social Media Content Strategy
A social media content strategy is a plan that contains all the ins and outs of how you’ll use content to grow your brand and reach your goals on social media platforms.
Search Engine Journal contributor Julia McCoy has published an article featuring seven steps on building your social media content strategy.
She says, “Without a strategy, using social media to grow your business might be too random or scattered to work.
With a plan in hand, however, you’ll have a better shot at reaching the right people, with the right content, on the right platforms.
How To Build Your Social Media Content Strategy In Seven Steps
1. Set Goals That Align With Your Brand
Every strategy should start with setting one or two goals for what you want that strategy to achieve.
Goal-setting hones your focus and guides your actions so you’re not wasting time on things that don’t matter.”
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