Search Engine Journal has published a six-step guide to expanding your organic search reach and engaging your traffic using Facebook lookalike audiences.

Gary Henderson says, “The steps may seem a bit much, especially if you’re new to organic growth. But don’t worry; this blog will break it down for you.

Step 1: Perform Keyword Research

Most people starting out with keyword research already have a few keywords or phrases they think will for their business or niche. These could be keywords related to their business or brand, like [best books to read for business] or [what foods cause inflammation?].

Keyword research (keywords) or the specific words and phrases that you and your ideal audience are using related to your products, services, industry, etc.

These highly specific seed topics are very important and a great place to start.”

6 Ways To Engage Your Organic Search Traffic On Social Media

Search Engine Journal


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