A social media calendar is an overview of your upcoming social media posts, organized by date. HubSpot contributor Basha Coleman has published the social media content calendar template that can be used by anyone.  She says, “Creating a great content calendar isn’t as simple as adding a few Instagram post ideas to your Google calendar. Let’s take at the benefits of having a social media calendar. 1. Better Organization Having a content calendar keeps you and your team organized, which is essential when managing multiple social media channels. Rather than coming up with content... [...]

LinkedIn offers a unique opportunity to network with like-minded professionals. This platform can be utilized to promote your business. Social Media Examiner contributor Anna Sonnenberg has published an article featuring six useful steps to build and grow your community on LinkedIn. She says, “In this article, you’ll discover how to use LinkedIn to develop lasting relationships with prospects and customers. #1: Get to Know Your Target Audience on LinkedIn The key to creating meaningful relationships is shaping your efforts and crafting your messaging around the needs and goals of your ideal... [...]

A strong social media plan can help you get more leads and convert them into sales. Engagement is the criteria your campaigns need to fulfill to achieve social media success. Watch Neil Patel’s latest video ‘Why Your Social Media Strategy Doesn’t Get Any Engagement’ to improve your social media strategy. He says, “Why Your Social Media Strategy Doesn’t Get Any Engagement. One of the most common issues is that businesses are using social media without a real plan. Social media is a game of strategy that needs to be planned and mindful. During this video, I dive into... [...]

According to Hootsuite, If your business wants to connect with people under the age of 35, Snapchat is the place to be. Search Engine Journal has published ‘Snapchat Marketing: An In-Depth Guide’ to help marketers achieve success on Snapchat. Brian Frederick says, “Successful marketers take advantage of every opportunity to reach potential targets that present themselves – and Snapchat offers a lot of opportunities. As of October 2022, it had more than 363 million active daily users, more than 82% of whom are 34 or younger. The most active users are 13-year-olds. That means... [...]

Effective Facebook advertising campaigns can play a pivotal role in strengthening your business and growing sales. WordStream contributor Jordan Bucknell has published an article featuring 11 key Facebook advertising trends and tips to succeed in 2023. He says, “Before we get into the tips for creating Facebook ads in 2023, here’s a look at some key trends that we think will shape the overall Facebook marketing and advertising landscape. 1. Video advertising will remain insanely popular The popularity of social media video advertising has increased dramatically over time, and video ads... [...]

Twitter is one of the most useful social media platforms when it comes to promoting your business and boosting your site traffic. Hootsuite contributor Josiah Hughes has published a new guide ‘How the Twitter Algorithm Works’ to help you understand how the Twitter algorithm works. It covers the following: What is the Twitter algorithm? How the Twitter algorithm works in 2023 Twitter algorithm ranking signals 10 tips for working with the Twitter algorithm. On ‘How the Twitter algorithm would work in 2023, Hughes says, “One of the most fascinating things about Twitter’s... [...]

According to Statista, as of April 2022, there were more than five billion internet users worldwide, which is 63.1 percent of the global population. Of this total, 4.7 billion or 59 percent of the world’s population were social media users. With strong social media marketing campaigns, you can make the most of this social media population. Search Engine Journal contributor Anna Bredava has published an article featuring 17 awesome examples of social media marketing. She says, “Before we dive into the fun stuff, let’s take a moment to discuss how you can track the results of your social... [...]

Neil Patel has published a new video ‘My Favorite Social Media Strategy You Can Implement ASAP’ featuring a useful social media strategy he uses. He says, “My favorite social media strategy, which you can implement ASAP. I post on social media all the time. It’s an amazing way to connect with my audience and super easy. But you want to know my favorite way to boost my social presence? It’s super easy and ties in beautifully with something you probably already do. Target your email subscribers. Think about it. What better audience to target than someone who’s... [...]

A Facebook Lookalike Audience is a custom advertising audience that can be used to reach people similar to your current customers. Hootsuite has published a new guide for 2023 on ‘How to Use Facebook Lookalike Audiences’. It will teach you how to create Facebook Lookalike Audiences for your Facebook ads, and grab 9 best practices from experts. Sara Nguyen says, “People in a Lookalike Audience are more likely to engage with your content than the general public, which makes this type of ad targeting particularly valuable. Here are other reasons to choose Lookalike Audiences over... [...]

Social selling is the practice of using a brand’s social media channels to connect with prospects, develop a connection with them and engage with potential leads. It helps businesses reach their sales targets. Digital Marketing Institute has published a new podcast episode ‘Successful Social Selling’ sharing some useful insights on it. The DMI team says, “Consultant, founder, strategist, and author Julie Atherton and customer relationship growth manager at Intercom Sean Gallagher join host Will Francis to tell us why Social Selling is more about value than sales. Julie... [...]