Social media is crucial in marketing as it allows businesses to connect directly with their audience, fostering engagement and brand loyalty. It provides a platform for real-time communication, enabling marketers to reach a wider audience and leverage data analytics for targeted advertising. Social Media Examiner has published the latest Social Media Marketing Podcast episode ‘Forget Everything You Know About Social Media: Embracing Chaos’ featuring Mark Schaefer. This episode covers the following: The... [...]

Social Media Examiner is a renowned online platform offering insights, tips, and strategies for effective social media marketing. With a vast community of professionals, it provides valuable resources to navigate the dynamic landscape of social media. Social Media Examiner has published the latest episode of the Social Media Marketing Podcast ‘Behind the Scenes: How Social Media Examiner Does Marketing’ featuring Ali Kelly. The SME team says, “Do you want to launch a membership product? Wondering how Social Media Examiner evolved... [...]

Convince & Convert has published the latest episode of the Social Pros Podcast ‘The State of Creators, Agencies, and Influencers’ featuring Jun Poekert. The Convince & Convert team says, “Brands and agencies are increasingly using influencers and creators to collaborate on social media content, but it’s still a brand new world for many in the social media space. Nathan Jun Poekert, Fractional Head of Social & Consultant, Founder of JUN Social, joins us on the Social Pros podcast to share his take on the current landscape of influencer marketing and collaborating... [...]

Social media management involves curating, scheduling, and analyzing content to foster engagement, build brand awareness, and drive conversions across various platforms. It requires strategic planning, audience understanding, and timely responses to cultivate a strong online presence and community. Effective management enhances brand perception, boosts customer loyalty, and facilitates meaningful interactions in the digital sphere. Convince & Convert has published the latest episode of the Social Pros Podcast ‘How a Social Pro Pivoted from Sports to Startup Success’ featuring Eric... [...]

Convince & Convert has published the latest episode of the Social Pros Podcast ‘Why Sacrifice Makes Social Better’ featuring Michael Corcoran. The Convince & Convert team says, “Do you ever feel like you’re posting the same type of content over and over, but not getting the reach or ROI you once were? It can be easy to get stuck in a rut when you’re making risk-free decisions. This is why Michael Corcoran believes it’s time to be bold and question your choices.  In this episode of Social Pros, Michael tells us how brands can pull themselves out of the “sea of... [...]

Social media marketing (SMM) is the use of social media platforms to promote products and services and connect with audiences. HubSpot has published ‘Social Media Marketing: The Ultimate Guide’. Kristen Baker says, “There are a variety of reasons why your company should use social media marketing. We’ve created a list of the most beneficial reasons to consider. Let’s dive in. 1. Increase your brand awareness. Due to the sheer number of people on social media, you’re missing out on the potential to reach thousands, and even millions, if you don’t have a... [...]

HubSpot has published ‘Social Media Marketing: The Ultimate Guide’ featuring useful tips on lead generation, boosting conversions, and increasing brand awareness. Kristen Baker says, “Social media marketing is all about meeting your target audience and customers where they are and as they socially interact with each other and your brand. While social media marketing as a whole is incredibly valuable and beneficial to your business growth (as you’ll see in the following section), your strategy will differ based on which social networks your audience spends their time on. Facebook... [...]

Social Media Examiner has published the latest episode of the Social Media Marketing Podcast ‘Should Your Agency Say Goodbye to Social Media?’ featuring Jamie Teasdale. The SME team says, “Are your clients questioning the value of social media? Wondering if you should reconsider offering social media services? Discover why and how an agency discontinued its social media marketing services.” This podcast covers: Why An Agency Stopped Offering Social Media Services The Impact Of Cutting Social Media Services Alternative Services To Replace Social Media Services Drawbacks... [...]

Semrush has published a new video ‘What Is a Marketing Strategy and Why Do I Need One?’ explaining the importance of a strong marketing strategy. The Semrush team says, “Are you brand new to developing a marketing strategy or looking to brush up on key focus areas? Then you’re in the right place. Watch this video to better understand why marketing strategies are so crucial for your business and uncover the key components that should be included in your strategy.” Semrush  [...]

Semrush has published a new video ‘Getting Started with Social Media Marketing: What You Need to Know’ featuring useful strategies to launch your social media marketing campaigns. The Semrush team says, “This video is a great starting point! You’ll learn more about what social media marketing entails, take a look at the social media landscape with current user stats, and uncover some of the most relevant marketing goals specific to social platforms.” Semrush  [...]