Social media platforms have revolutionized the way businesses are run. With right tools and techniques, you can make the most from your social media investments.

Forbes Councils Member Monika Ilieva has shared six useful strategies to create a social media movement.

She says, “While it’s easy to get caught up in the moment and think that a viral tweet is all it takes to create lasting change, the reality is that true social media movements require careful planning and strategic thinking. As a CEO and co-founder of a company that’s run viral hashtag campaigns in the past, here are six tips for working toward your own.

Pause and review your social calendar.

When you’re trying to start a social media movement, it’s important to have a plan. Before you do anything, take a step back and review your social calendar. When is the best time to launch your campaign? What other events are happening that could potentially compete for attention?”

Beyond A Hashtag: Creating Social Media Movement


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