Search Engine Journal contributor Shelley Walsh has shared 22 tips to help you get more followers on Instagram. She says, “Here are 22 strategies to get more followers on Instagram without breaking the bank. From increasing likes to posting high-quality images, all of these tips are tried and tested: 1. Have A Plan & Create A Content Calendar Full Of Great Ideas We usually focus on ideas, delivery, and optimization when we create great content. It should be no different when we share photos and videos on a business or brand’s Instagram account. It’s important to take time to brainstorm... [...]
Archive for the 'Social Media Marketing' Category
A strong social media marketing plan can help your plan and execute campaigns that help you achieve desired results. Search Engine Journal contributor Jason Hennessey has shared a six-step plan to create a social media content plan to increase user engagement, grow your following, and earn sales for your business. He says, “Creating a social media calendar can be relatively simple. It all depends on the complexity of what you want to publish, how often, and how many accounts you have. Below, we explain a few easy steps to creating a social content plan from scratch. 1. Take Stock Of Your... [...]
You need a strong plan to achieve marketing success on social media platforms. A clear social media marketing strategy can help you drive more traffic and reach your target. Search Engine Journal contributor Brian Fredrick has published an article featuring nine steps to creating a social media strategy. He says, “The benefits of implementing social media into your marketing efforts are apparent, but you can’t just haphazardly post images, polls, and status updates and expect to get results. You need a clearly defined strategy. Here’s how to create one: 1. Identify Your Audience The very... [...]
When it comes to social media marketing, you need to analyze the performance of your campaigns in relation to the day and time they were posted. HubSpot contributor Flori Needle has published ‘When to Post on TikTok: A Simple Guide’ sharing useful insights on the best time to post on TikTok. She says, “If you’re looking to increase your presence on the app, or you’re leveraging it for the first time, it’s essential to know when your audience is active to get the most reach. The HubSpot Blog surveyed 300+ marketers to uncover the best time to post on TikTok. Let’s... [...]
Social media platforms are driving the business ecosystem today by connecting them with their customers. Every year, social media continues to evolve and get better. Search Engine Journal contributor Bea Canuel has published an article featuring seven expert social media marketing predictions for 2023. She says, “With emerging technologies, never-ending feature updates, and ever-changing consumer behavior, digital marketers are constantly on their toes, anticipating what’s coming next. That’s why we’ve reached out to the thought leaders in the social media sphere and asked what trends... [...]
Instagram Stories Highlights allows its users to feature specific parts of the stories published on the social network. Social Media Examiner contributor Ana Sonnenberg has published an article featuring 14 ways to use Instagram Stories Highlights for marketing. She says, “How can you use Instagram Stories Highlights to your brand’s advantage? Let’s look at 14 ways to curate Instagram stories and create highlights that align with common business and marketing goals. #1: Product Launches and New Features Thanks to their temporary nature, stories are ideal for time-sensitive content like... [...]
LYFE Marketing has published a new video ‘How to Increase Facebook Engagement in 2023’ sharing useful strategies to improve Facebook engagement in the new year. Sherman Standberry says, ” If you’re wondering how you can increase your Facebook engagement in 2023, then you’re in luck! We’re going over Facebook algorithm tips that will help you improve your Facebook business page, increase Facebook engagement, and broaden your Facebook organic reach.” [...]
Facebook advertising is a proven way to reach your target audience and grow sales. With carefully crafted targeted ads, you can achieve your desired goals on social media. Social Media Examiner has published the new episode of the Social Media Marketing podcast ‘How to Get Facebook Ads Working for You in 2023’ featuring Molly Pittman. Watch this episode to discover: Why Marketers Should Refocus On Facebooks Ads Mistakes Marketers Make With Facebook Ads Facebook Ad Strategy for 2023 Facebook Ads Offer Formula Step 1: Desired Action Facebook Ads Offer Formula Step 2: Relevance Facebook... [...]
Search Engine Journal has published ‘Instagram Marketing: An In-Depth Guide’ to help marketers achieve better marketing performance on Instagram. Brian Fredrick says, “Instagram is a powerful social media channel with considerable marketing potential to grow an audience and reach your customers. So, if you don’t have an account for your business, go and create one right now. We’ll wait. Once you have your business Instagram account all set up and ready to go, it’s time to start using it to elevate your brand. In this guide, we’re going to take a look at how Instagram marketing... [...]
Alt text on Instagram is the description that identifies the content of an image and allows screen readers to describe your photos to blind or visually impaired users. Hootsuite contributor Hannah Macready has published an article explaining the usefulness of Instagram Alt text. Macready says, “Instagram alt text is important because it improves accessibility on the platform. Instagram users with visual impairments or other disabilities may use screen readers that read aloud text descriptions of on-screen images. Providing alt text for Instagram posts ensures that your content is accessible... [...]