More and more, people are turning to the search bar on social media platforms. Search Engine Land is hosting a webinar ‘Mastering Social Media SEO: Increase Discoverability & Drive Traffic’ on Tuesday, May 2, 2023. The SEL team says, “Learn how to optimize your content for platform search and platform algorithms, as well as best practices for the new Google Result Type: Short Video. Join Conductor’s Rachel Schardt, SEO Success Manager, as she explains: Best practices for discoverability and reach via Social Media Platform Search Optimizing Video Content for the new... [...]
Archive for the 'Social Media Marketing' Category
Facebook and Instagram are among the hottest social media platforms across the globe, with 2.32 billion and 1 billion monthly active users. WordStream contributor Céillie Clark-Keane has published an article on Instagram vs. Facebook for marketing. She says, “People love both of these social networks: According to Hootsuite, 14.5% of active social media users report Facebook as their favorite social network, while 14.6% choose Instagram. This shouldn’t be a surprise. Both Instagram and Facebook have been cornerstone social platforms for a decade now. But the platforms were created with... [...]
A strong social presence is integral to your business growth. You can attract more leads with a proven social media marketing strategy. MarketingProfs is hosting a webinar ‘Five Ways to Use Social Media to Build Brand Reputation as an Expert’ on Tuesday, April 18, 2023, at 2.00 pm ET. The MarketingProfs team says, “Join award-winning social media expert Jon-Stephen Stansel for 5 Ways to Use Social Media to Build Brand Reputation as an Expert. He’ll teach you his five specific tactics for solidifying your brand as a top authority in your market through social. You’ll... [...]
MarketingProfs has published a new episode of the Marketing Smarts podcast ‘How B2B Marketers Can Use an Organic Social Media Strategy for Success in 2023’ featuring Dorien Morin-van Dam. George B. Thomas says, “The 3Cs of Marketing is a popular concept (company, customers, and competitors). In Marketing Smarts Episode 537, host George B. Thomas and Dorien Morin-van Dam delve into the 3Cs of organic social media strategy. At least, at first there seem to be only three. Content: “It’s about content. The biggest secret there is that your organic content is your testing... [...]
Search Engine Journal has published the latest episode of the Search Engine Journal Show podcast ‘Social Ads: Connecting Performance & Metrics To Outcomes’ featuring Daniel Alvarado. Loren Baker says, “Social advertising can be an easy entry point for many organizations. But, with all the targeting and metrics to track, it’s easy to get overwhelmed. Daniel Alvarado, CEO at White Shark Media and Head of Engineering at AdClicks joined me on the SEJShow to talk about ensuring profitability and success with your social ads.” Search Engine Journal [...]
HubSpot has published a new report ‘The State of Social Media in 2023: How You Can Build Communities, Drive Sales, and Go Viral, According to 1,000+ Social Media Managers’. Caroline Forsey says, “Nowadays, social media marketers are inundated daily with information on evolving trends, social platforms that are gaining or losing steam, and new types of content. It can be hard to keep track. As a social media marketer, you might be asking yourself: Which social platform is going to offer me the highest ROI in 2023? When is the best time to post on social? Should I invest in micro-influencers?... [...]
Search Engine Journal contributor Kristi Hines has reported that social media engagement rates are dropping across top networks. She says, “The data set covers social media engagement on Facebook, Instagram, TikTok, and Twitter for 2,100 companies across numerous industries, ranging from food & beverage to tech. The Facebook following of the companies analyzed ranges from 25,000 – 1,000,0000, and all have over 5,000 followers on Instagram, TikTok, and Twitter. The following are the top insights marketing professionals need to know. Overall Engagement Between 2019-2022 all industries... [...]
Repurposing video content means taking a single video, reworking it, and posting it to multiple channels and social media platforms. Social Media Examiner contributor Anna Sonnenberg has published an article featuring six ways to repurpose short-form videos on social media. She says, “From remixing to cross-posting on multiple channels simultaneously, short-form video is one of the most flexible content types. Get more mileage from your short-form content using the tips below. #1: Share as Stories Want to get more views for a great reel you published? On Instagram and Facebook, you can repurpose... [...]
Metaverse is a universe within a universe. It refers to a VR world where one can explore, meet people, and build alternate realities, appearances, or lifestyles. HubSpot contributor Pamela Bump has published an article explaining what marketers need to know about metaverse. She says, “The metaverse aims to have a virtual world where users from all over can interact and do almost everything they can do in real life and then some. Users can explore new worlds, shop, and trade. Metaverses like Roblox even allow users to build their own games within its world. Buying real estate within the metaverse... [...]
Content Marketing Institute has published a new video ‘Reverse Engineer Your Competitor’s Social Media Content Strategy’ featuring Neal Schaffer. The CMI team says, “This is a clip from Neal Schaffer’s session at Content Marketing World 2022 called: How to Reverse Engineer Your Competitor’s Social Media Content Strategy.” Content Marketing Institute [...]