Search Engine Journal contributor Kristi Hines has reported that social media engagement rates are dropping across top networks.

She says, “The data set covers social media engagement on Facebook, Instagram, TikTok, and Twitter for 2,100 companies across numerous industries, ranging from food & beverage to tech.

The Facebook following of the companies analyzed ranges from 25,000 – 1,000,0000, and all have over 5,000 followers on Instagram, TikTok, and Twitter.

The following are the top insights marketing professionals need to know.

Overall Engagement

Between 2019-2022 all industries have seen a drop in overall engagement on Facebook, Instagram, and Twitter.

Facebook and Twitter only showed a slight change in engagement.

For Facebook, it dropped to 0.06% in 2021, maintaining that rate the following year. For Twitter, it dropped  0.01% between 2019-2022.”

Social Media Engagement Rates Dropping Across Top Networks

Search Engine Journal


You May Also Like These Topics...

SEJ on How Gen Z Are Using Social Media

By discovering the social media habits of your target audience, you can craft campaigns that appeal to them. Search Engine Journal contributor Chelsea Alves has published an article highlighting the social media usage pattern of the Gen Z. She says, “Born between 1997 and 2012, Generation Z (Gen Z) are the first generation to have […]

Sharing is caring

Mastering the Social Media Hashtags

Hashtags can boost impressions, improve your content’s searchability, and encourage more people to talk about your brand. Content Marketing Institute contributor Ashley Baker has published an article on mastering the use of hashtags on LinkedIn, Twitter, Facebook, and Instagram. She says, “Let’s break it down by platform so you can go from #TheyLoveMeNot to #TheyLoveMe […]

Sharing is caring

MOZ on How Social Media Can Supercharge Your SEO

Content is the key when it comes to scoring high in terms of SEO. Your social media also plays a vital role in achieving higher SEO rankings. MOZ contributor Hannah Waye has published an article on how social media can supercharge your SEO. She  says, “Social media involves owning accounts and having an active presence […]

Sharing is caring

How to Downsize Your Marketing Agency: Clients, Teams, and Beyond [Podcast]

Social Media Examiner has published the latest episode of the Social Media Marketing Podcast ‘How to Downsize Your Marketing Agency: Clients, Teams, and Beyond’ featuring Jillian Vorce. The SME team says, “Need to restructure your agency? Wondering how to make changes to your client list or agency teams? To discover what you need to know […]

Sharing is caring
Sharing is caring