Search Engine Journal contributor Kristi Hines has reported that social media engagement rates are dropping across top networks.

She says, “The data set covers social media engagement on Facebook, Instagram, TikTok, and Twitter for 2,100 companies across numerous industries, ranging from food & beverage to tech.

The Facebook following of the companies analyzed ranges from 25,000 – 1,000,0000, and all have over 5,000 followers on Instagram, TikTok, and Twitter.

The following are the top insights marketing professionals need to know.

Overall Engagement

Between 2019-2022 all industries have seen a drop in overall engagement on Facebook, Instagram, and Twitter.

Facebook and Twitter only showed a slight change in engagement.

For Facebook, it dropped to 0.06% in 2021, maintaining that rate the following year. For Twitter, it dropped  0.01% between 2019-2022.”

Social Media Engagement Rates Dropping Across Top Networks

Search Engine Journal

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