Facebook has added new features to the Facebook Reels product. Search Engine Land contributor Nicole Farley has published an article highlighting the three features. She says, “Facebook is introducing three new ways for users to find short-form videos that are most relevant to them, as well as new controls to help customize their video experiences on the platform. Discovering relevant Reels. Facebook is making it simpler for users to find Reels throughout the app, including some updates to their appearance in Facebook Watch. Reels have also been added to the primary navigation at the top... [...]
Archive for the 'Social Media Marketing' Category
Twitter has been a leading social media network attracting people from every segment. It has been in the news for several months due to its management change. Search Engine Journal contributor Kristi Hines has published an article highlighting major Twitter alternative networks. She says, “Let’s examine the top Twitter alternatives and their features and potential impact. What Are Some Emerging Twitter Alternatives? Spill, founded by former Twitter employees, plans to use blockchain technology to compensate content creators on the conversational platform. You can reserve your username... [...]
A strong SEO strategy can help you achieve better social media marketing results, and Instagram is no exception. HubSpot contributor Lauren Pop has published an article featuring 10 techniques for increasing your Instagram reach. She says, “Think of Instagram as its own search engine. The platform has built-in search functions that act like its own mini-Google. Here, we’ll share 10 SEO techniques to expand your reach by working with the Instagram algorithm. 1. Optimize your Instagram profile. The first step you should take toward increasing your Instagram reach is to optimize your... [...]
Social media SEO allows you to optimize your social profiles so you can better attract potential customers through search. SEO best practices will vary across platforms. HubSpot contributor Aliza Mayer has published an article featuring 10 social media strategies to boost SEO. She says, “If you’ve just focused purely on SEO and are ready to hone in on a complimenting social media strategy, check out our guide to social media marketing. 10 Social Media SEO Strategies 1. Social Sharing Buttons on Your Website It may seem simple, but search engines like Google are starting to use social... [...]
This is a reminder for the Search Engine Land webinar to be held on May 2, 2023. Search Engine Land is hosting a webinar ‘Mastering Social Media SEO: Increase Discoverability & Drive Traffic’ on Tuesday, May 2, 2023. The SEL team says, “Learn how to optimize your content for platform search and platform algorithms, as well as best practices for the new Google Result Type: Short Video. Join Conductor’s Rachel Schardt, SEO Success Manager, as she explains: Best practices for discoverability and reach via Social Media Platform Search Optimizing Video Content for the... [...]
A social media manager is typically responsible for setting the content strategy and driving engagement on a company’s social platforms. Search Engine Journal contributor Jon Clark has published an article on how to become a social media manager. He says, “Becoming a social media manager requires many diverse skills and abilities, and you need to ace plenty of things to help you with this. Make sure you understand some of the necessary steps to help you become a social media manager. Here are some of the key elements that are involved in becoming a social media manager: Define your services. Build... [...]
Social selling is the process of developing relationships as part of the sales process. Today this often takes place via social networks such as LinkedIn, Twitter, Facebook, and Pinterest, but can take place either online or offline. HootSuite has published a new video ‘Selling on Social’ featuring Sean Humphries. The HootSuite team says, “Join Sean Humphries as he talks us through his experience as a mortgage broker and social seller.” HootSuite [...]
Social Media Examiner has published the latest episode of the Social Media Marketing Podcast ‘Creator Content That Converts With Facebook Ads’ featuring Dara Denney. The SME team says, “Want to include creator-led content in your marketing? Wondering how to research and script Facebook ads that feature creators? Discover how to create Facebook ads that convert with user-generated content.” Social Media Examiner [...]
With over 500 million monthly active users, Instagram Reels is a powerful tool for your brand to gain new customers and reach your target customer base. Meta has announced the availability of new Instagram Reels features. The Meta team says, “We strive to make Instagram a home for creators like you to express your creativity, connect with your audience and earn a living. Today we’re announcing improvements to Reels — to empower you to do what you do best. Find Out What’s Trending on Reels Creators are always looking to discover fresh content ideas, so now we’re adding a dedicated... [...]
This is a reminder for the MarketingProfs webinar to be held on April 18, 2023. MarketingProfs is hosting a webinar ‘Five Ways to Use Social Media to Build Brand Reputation as an Expert’ on Tuesday, April 18, 2023, at 2.00 pm ET. The MarketingProfs team says, “Join award-winning social media expert Jon-Stephen Stansel for 5 Ways to Use Social Media to Build Brand Reputation as an Expert. He’ll teach you his five specific tactics for solidifying your brand as a top authority in your market through social. You’ll walk away with a framework on how to effectively use... [...]