Metaverse is a universe within a universe. It refers to a VR world where one can explore, meet people, and build alternate realities, appearances, or lifestyles.

HubSpot contributor Pamela Bump has published an article explaining what marketers need to know about metaverse.

She says, “The metaverse aims to have a virtual world where users from all over can interact and do almost everything they can do in real life and then some.

Users can explore new worlds, shop, and trade. Metaverses like Roblox even allow users to build their own games within its world. Buying real estate within the metaverse is also possible— something companies like Gucci and Warner Music Group have already done.

Metaverse Statistics Marketers Should Know

What is the Metaverse: What Marketers Need to Know


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