Kurt Wagner says, “Facebook is trying to figure out which of its 1.3 billion active users like videos, and which don’t bother watching. The social network tweaked its News Feed algorithm on Monday, a common occurrence for the company, in hopes of providing users with “better” videos on the platform. SEE ALSO: Facebook’s News Feed: What Changed and Why The tweak includes a new video ranking system which takes into account whether people are actually watching each video — and for how long — before deciding who else will see that video in their feed. Previously,... [...]
Archive for the 'Facebook Video Ads' Category
The latest article on ‘Marketing Land’ is titled “Facebook Now Selling Premium Video Ads In Select International Markets”. Martin Beck says, “Facebook’s auto-play video ads are going international. The social network announced today that it will start selling “Premium Video Ads” in Australia, Brazil, Canada, France, Germany, Japan and the United Kingdom. But not just to anyone. In keeping with its slow-play plan when it launched the product in the United States in March, Facebook said will offer the ads to a limited group of advertisers. The 15-second ads... [...]
The latest post on ‘Mashable’ is titled “Facebook: Auto-Play Video Ads Will Remain Small Scale This Year”. Todd Wasserman says, “Facebook doesn’t expect its video auto-play News Feed ads to make a “material contribution” to ad revenues this year, COO Sheryl Sandberg said on Wednesday. In a call with analysts following Facebook’s first-quarter earnings announcement, Sandberg said the company is waiting for users to get used to seeing auto-play video in their News Feed before making auto-play ads more common. “In terms of expectations for that, we... [...]
The latest article on ‘Website Magazine’ is titled “Facebook Presses Play on Video Ads”. Allison Howen says, “Facebook is letting brands get more creative with their advertisements, as the social network is rolling out a Premium Video Ad offering. Facebook has been testing the new ad format since Dec. 2013, and is now introducing the first round of Premium Video Ads to a select group of advertisers. According to the social network, Premium Video Ads are designed for brands that want to reach a large audience with “high-quality sight, sound and motion.”“. Facebook Presses... [...]
The latest article on ‘Marketing Land’ is titled “Facebook Ready To Start Selling Video Ads On News Feeds”. Martin Beck says, “Facebook announced today that it will offer marketers the ability to buy video advertisements to run in users’ News Feeds. Facebook, which has been testing “Premium Video Ads” since December, said it will be limiting the program to a small group of advertisers and will be rolling it out slowly in the next several months. The video spots will be 15 seconds long and play automatically (and soundlessly) when Facebook users scroll through... [...]
The latest post on ‘ReadWrite’ is titled “Why Users Aren’t Going To Revolt Against Facebook Video Ads”. Selena Larson says, “No, users aren’t going to abandon Facebook even though, as previously threatened, it’s going to start displaying intrusive video ads in your newsfeeds. Why? Because there’s never a user backlash to anything Facebook does. The company is rolling out the long-promised 15-second video advertisements it began testing in December to users across the Web and mobile. The company is partnering with select advertisers, and the promotions... [...]